The New Fujifilm GFX100RF Brings a Fixed Lens to the GFX System for the First Time

Kicking off what will surely be a run of new cameras and announcements from the majority of the legacy and up-and-coming camera manufacturers and brands leading up to NAB 2025 in Las Vegas, Fujifilm has announced a new, medium format GFX100RF camera. Uniquely designed as the first digital camera with a fixed lens in the history of the GFX System, the camera will feature a large-format image sensor that is approximately 1.7 times larger than a typical 35mm full-frame sensor.The camera itself though will be quite small and able to fit into tiny grab-and-go bags as an ideal option for travel photography or videography. But will it be a hit with both pro and prosumer creators? Let’s look more at what the Fujifilm GFX100RF has to offer with its FUJINON GF 35mm f/4 lens, 4K30p internal and external recording, and 20 Fujifilm film simulations.Introducing the Fujifilm GFX100RFDesigned as the first of its kind in the Fujifilm GFX lineup, the GFX100RF features a 102MP sensor, this new Fujifilm camera is being billed as a compact, all-in-one camera design for everyday photo and video use. The Fujifilm GFX100RF mixes the high-resolution quality of medium format with a sleek and lightweight rangefinder-styled body and a built-in wide-angle prime lens that should make it an ideal tool for travel photography, street videography, or any other spontaneous content creation opportunities. Further utilizing the sensor of the Fujifilm GFX 100S II, this 102MP 43.8 x 32.9mm BSI CMOS sensor should be able to offer some brilliant resolution, 16-bit raw files, 10-bit HEIFs, wide dynamic range, low noise with a base ISO 80, and cropping versatility for working with nine distinct aspect ratios.4K Video RecordingAlong with the aforementioned sensor, the Fujifilm GFX100RF camera uses Fujifilm’s top tier X Processor 5, which will further contribute to fast overall performance for continuously shooting at up to 6 fps, recording 4K video, and using the Intelligent Hybrid AF system for quick and accurate autofocus. While primarily designed and billed as a photography camera first and foremost, the GFX100RF will still be able to leverage the sensor and processing power to enable high-quality DCI/UHD 4K video recording up to 30p with 10-bit color. H.265 and H.264 video will also be able to be recorded internally to the SD cards while ProRes 422 codecs can be used when recording directly to an external SSD via the USB-C port.Wide-angle 35mm f/4 Built-In LensPerhaps the most unique element to the Fujifilm GFX100RF is its built-in GF 35mm f/4 wide-angle prime lens which turns the camera into an always-ready point-and-shoot that should offer the exceptional image quality you'd expect from medium format. The lens’ 35mm focal length is equivalent to 28mm on full-frame cameras, which should give a general wide-angle field of view that suits a broad array of subjects, ranging from street and documentary applications to landscapes, interiors, and travel situations to even close-up subjects thanks to a 7.8" minimum focusing distance. Plus, with the f/4 maximum aperture, the camera should be effective for available light shooting and offer some depth of field control too.Price and AvailabilityFeaturing the usual Fujifilm selling points of 20 different Film Simulation modes as well as some quality design, the Fujifilm GFX100RF is available for preorder now. Here are the full specs and purchase options. Smallest, Lightest GFX + Built-In Lens102MP 43.8 x 32.9mm BSI CMOS II SensorFUJINON GF 35mm f/4 Lens (28mm Equiv.)Aspect Ratio Dial, Digital TeleconverterInternal 4-Stop ND Filter + Leaf Shutter5.76m-Dot OLED EVF3.2" 2.1m-Dot 3-Way Tilting TouchscreenDCI 4K30p + External ProRes Recording20 Film Simulation Modes & Q MenuIncluded Lens Hood and Filter AdapterFUJIFILM GFX100RF Digital CameraA first-of-its-kind camera, the FUJIFILM GFX100RF adds a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers.

Mar 20, 2025 - 17:33

The New Fujifilm GFX100RF Brings a Fixed Lens to the GFX System for the First Time

Kicking off what will surely be a run of new cameras and announcements from the majority of the legacy and up-and-coming camera manufacturers and brands leading up to NAB 2025 in Las Vegas, Fujifilm has announced a new, medium format GFX100RF camera.

Uniquely designed as the first digital camera with a fixed lens in the history of the GFX System, the camera will feature a large-format image sensor that is approximately 1.7 times larger than a typical 35mm full-frame sensor.

The camera itself though will be quite small and able to fit into tiny grab-and-go bags as an ideal option for travel photography or videography. But will it be a hit with both pro and prosumer creators? Let’s look more at what the Fujifilm GFX100RF has to offer with its FUJINON GF 35mm f/4 lens, 4K30p internal and external recording, and 20 Fujifilm film simulations.

Introducing the Fujifilm GFX100RF

Designed as the first of its kind in the Fujifilm GFX lineup, the GFX100RF features a 102MP sensor, this new Fujifilm camera is being billed as a compact, all-in-one camera design for everyday photo and video use.

The Fujifilm GFX100RF mixes the high-resolution quality of medium format with a sleek and lightweight rangefinder-styled body and a built-in wide-angle prime lens that should make it an ideal tool for travel photography, street videography, or any other spontaneous content creation opportunities.

Further utilizing the sensor of the Fujifilm GFX 100S II, this 102MP 43.8 x 32.9mm BSI CMOS sensor should be able to offer some brilliant resolution, 16-bit raw files, 10-bit HEIFs, wide dynamic range, low noise with a base ISO 80, and cropping versatility for working with nine distinct aspect ratios.

4K Video Recording

Along with the aforementioned sensor, the Fujifilm GFX100RF camera uses Fujifilm’s top tier X Processor 5, which will further contribute to fast overall performance for continuously shooting at up to 6 fps, recording 4K video, and using the Intelligent Hybrid AF system for quick and accurate autofocus.

While primarily designed and billed as a photography camera first and foremost, the GFX100RF will still be able to leverage the sensor and processing power to enable high-quality DCI/UHD 4K video recording up to 30p with 10-bit color.

H.265 and H.264 video will also be able to be recorded internally to the SD cards while ProRes 422 codecs can be used when recording directly to an external SSD via the USB-C port.

Wide-angle 35mm f/4 Built-In Lens

Perhaps the most unique element to the Fujifilm GFX100RF is its built-in GF 35mm f/4 wide-angle prime lens which turns the camera into an always-ready point-and-shoot that should offer the exceptional image quality you'd expect from medium format.

The lens’ 35mm focal length is equivalent to 28mm on full-frame cameras, which should give a general wide-angle field of view that suits a broad array of subjects, ranging from street and documentary applications to landscapes, interiors, and travel situations to even close-up subjects thanks to a 7.8" minimum focusing distance.

Plus, with the f/4 maximum aperture, the camera should be effective for available light shooting and offer some depth of field control too.

Price and Availability

Featuring the usual Fujifilm selling points of 20 different Film Simulation modes as well as some quality design, the Fujifilm GFX100RF is available for preorder now. Here are the full specs and purchase options.

Smallest, Lightest GFX + Built-In Lens
102MP 43.8 x 32.9mm BSI CMOS II Sensor
FUJINON GF 35mm f/4 Lens (28mm Equiv.)
Aspect Ratio Dial, Digital Teleconverter
Internal 4-Stop ND Filter + Leaf Shutter
5.76m-Dot OLED EVF
3.2" 2.1m-Dot 3-Way Tilting Touchscreen
DCI 4K30p + External ProRes Recording
20 Film Simulation Modes & Q Menu
Included Lens Hood and Filter Adapter

FUJIFILM GFX100RF Digital Camera

A first-of-its-kind camera, the FUJIFILM GFX100RF adds a 102MP medium format sensor to a compact, all-in-one camera design for the ultimate everyday camera for photographers.