Southwest Flyers Feel Betrayed—And American Airlines Quietly Makes Its Biggest Status Match Offer Ever

Everyone is mad mad at Southwest Airlines for abandoning its business model, customer focus, and core principles. They're laying off employees, outsourcing, eliminating free checked bags, moving to (paid) assigned seats and devaluing Rapid Rewards. So now is the perfect time for another airline to go after their customers aggressively, court them, and win them over. American Airlines is doing that - but just isn't really telling anyone about it? Continue reading Southwest Flyers Feel Betrayed—And American Airlines Quietly Makes Its Biggest Status Match Offer Ever...

Mar 20, 2025 - 13:48
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Southwest Flyers Feel Betrayed—And American Airlines Quietly Makes Its Biggest Status Match Offer Ever

Everyone is mad mad at Southwest Airlines for abandoning its business model, customer focus, and core principles. They’re laying off employees, outsourcing, eliminating free checked bags, moving to (paid) assigned seats and devaluing Rapid Rewards.

So now is the perfect time for another airline to go after their customers aggressively, court them, and win them over. American Airlines is doing that – but just isn’t really telling anyone about it?

Continue reading Southwest Flyers Feel Betrayed—And American Airlines Quietly Makes Its Biggest Status Match Offer Ever