New LEGO Store opens at Munich Airport

Munich Airport has a new attraction since early May: the officially licensed LEGO Store has opened its doors in Terminal 2, behind security control in the Schengen Area. Spanning approximately 140 square meters of retail space, the colorful LEGO world invites travelers of all ages to explore, marvel and shop – whether on the way to a family vacation or between business meetings.

“We are very excited about expanding our premium shopping range at Munich Airport. With the new LEGO Store, we are enhancing our high-quality portfolio by adding another attractive highlight for our passengers from all over the world,” says Maria Dahlhaus, Vice-President Commercial Activities at Munich Airport.

With a focus on LEGO Formula 1, motorsport enthusiasts and LEGO fans alike are invited to make a pit stop in Terminal 2. The new location is much more than a traditional store – it is an interactive experience that encourages travelers of all generations to discover, enjoy and get involved. From building customized minifigures to creative play at the LEGO play table, to discovering exclusive collectibles, this store offers an immersive brand experience for both young and old.

The LEGO selection at Munich Airport

The product range includes around 340 different items – mfrom practical souvenirs to iconic collector’s items. Popular product lines are also available, alongside rarities that can only be found in official stores.

A detailed mural of Munich and impressively designed models provide additional opportunities for awe and photography. For frequent flyers and returning travelers, there’s always something new to discover, with monthly changing promotions and exclusive limited-edition releases.

Strong partners for an exceptional shopping experience

Annette Rosendahl, Head of Travel Retail Development at LEGO Group, is enthusiastic about the new store: “We are excited to welcome the LEGO airport store to Munich Airport and congratulate our retail partner Eurotrade with the official opening. We are pleased to have the opportunity to offer the passengers of Munich Airport a fun and memorable experience in the LEGO store. Our mission is to inspire and develop the builders of tomorrow and this store offers an immersive brand experience that allows travelers to engage with our brand.”

“With the opening of the new LEGO Store, our retail portfolio continues to grow in both variety and appeal,” emphasizes Sven Zahn, Managing Director of eurotrade Flughafen München Handels GmbH. “The LEGO brand has a strong pull for both young and old passengers, and it’s an absolute benefit to our location.”

The article New LEGO Store opens at Munich Airport first appeared in TravelDailyNews International.