New Jason Voorhees Design Revealed

Horror, Inc. has unveiled a first look at the new design for hockey mask-wearing serial killer Jason Voorhees across the planned multi-platform expansion of the “Friday the 13th” franchise.

Announced exactly a year ago, the ‘Jason Universe’ spans multiple projects and include movies, games, merchandise, and TV shows such as A24 and Peacock’s “Crystal Lake” series.

The new look, revealed exclusively by Adweek, indicates a much more svelte Jason than the various prior films where the character was often played by fairly large, burly guys.

This Jason also appears to have some hair, wear sensible shoes and has a taste for earthy brown/green tones across all his clothing as opposed to the navy and black outfits of times past.

“We strive to maintain Jason’s original essence, while continuing to move toward the future with a defined look and feel that takes Jason into his next chapter. We’re also working with both familiar and fresh franchise voices to strike that balance. We gave Greg our new 13-hole mask and worked together on this full body look that embodies classic Jason. He’s a strong, towering and terrifying slasher with a machete, his weapon of choice.”

Special effects legend Greg Nicotero contributed to the new look while a new logo was also unveiled, time to celebrate the franchise’s 45th anniversary this past week.

Horror, Inc. chief marketing officer Sheri Conn says they are “actively developing a slate under the Jason Universe banner that spans new movies, gaming, immersive experiences, collectibles and more” and they are “actively reimagining” what the overall next chapter of the franchise could be.

Horror Inc Unveils New Jason Voorhees Design!
Find out more about Horror Inc.'s new direction of the franchise here -> https://t.co/nZX5wmj1Xs pic.twitter.com/dQCh8hBFjZ

— Friday The 13th: The Franchise