Moodie Davitt WeChat: Key stories from Week 18 as follower base soars

We feature highlights from this week’s Moodie Davitt Report WeChat Official Account, with our follower base climbing steadily to xxx.

May 7, 2025 - 10:52
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Moodie Davitt WeChat: Key stories from Week 18 as follower base soars

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China, with stories posted in Chinese and English.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account (currently with an impressive 5,910 followers) and Moodie Davitt Report China Travel Retail Express (2,471 followers), which publishes daily.

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat service. That means our stories are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Associate Director, Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Chief China Representative Zhang Yimei, former Deputy General Manager at Hainan Tourism Investment Duty Free Co (HTDF), who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express. Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Zhang Yimei.

High class in Hainan: Pictured from left are Zhang Yimei and Dachang Wang
For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,836名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest edition. 本周热点资讯一览如下。

Golden Week shopping extravaganza: China Duty Free Group rolled out its annual flagship Global Shopping Festival (1-7 May) across both domestic and international channels, with a focus on maximising the seasonal retail surge through “experiential consumption and cultural engagement”. Click here for our WeChat story and here for our original English version.
Doubling down on Hainan: L’Oréal’s return to the Hainan Expo showcased its deepened commitment to the Chinese market and to Hainan’s offshore duty-free sector, with brand debuts, beauty tech innovations and sustainable solutions all on offer. Click here for our WeChat story and here for our original English version.
Brighter horizon: Dragon Trail International’s latest Travel Sentiment Report, presented in a webinar 23 April, highlighted an upbeat outlook for China’s outbound travel market. As of mid-March, 75% of survey respondents have either travelled or plan to travel outbound in 2025, up +12% from March 2024 and +34% from April 2023. Click here for our WeChat story and here for our original English version.
China’s luxury headwinds hit La Prairie: Beiersdorf’s premium skincare brand posted a -17.5% sales drop in Q1 2025 against a strong 2024 baseline, leading to targeted inventory management in the key Hainan duty-free sector. Click here for our WeChat story and here for our original English version.
Q1 growth for Lagardère Travel Retail: The retailer recorded a +4.7% increase in reported revenue, reaching €1,301 million, despite ongoing challenges in North Asia. Click here for our WeChat story and here for our original English version.
Spotlight on skincare innovation: Cellcosmet made its return to the fifth Hainan Expo, unveiling the Asia debut of two limited-edition skincare innovations – the CellEctive CellLift Serum and UltraCell Intensive. Click here for our WeChat story and here for our original English version.
The ‘Shilla Fragrance Journey’ at Hong Kong International Airport: The Shilla Duty Free has unveiled a curated, multi-brand scent experience at the travel hub, featuring standout fragrances from luxury and niche houses including Byredo, Cartier, Penhaligon’s, Gucci, Kenzo, Burberry, Issey Miyake and and Maison Francis Kurkdjian. Click here for our WeChat story and here for our original English version.