Mongoose enters bold new chapter with unified agency model to deliver ‘unfiltered’ consumer insights

Marketing specialist Mongoose has launched a unified agency model that brings together Mongoose Sports & Entertainment, Populate Social and Singapore-based experiential agency Alive.

Described as a bold new chapter in its evolution, the move marks a shift in brand engagement by combining creative strategy, technology and audience insight.

The expanded agency integrates expertise in both airport and domestic markets, covering activation, social, digital, PR, sponsorship activation and commercial strategy.

The agency serves global clients including LVMH, Luxottica, Jägermeister and Samsonite, operating across key travel hubs and cities in the UK, USA, Asia Pacific and the Middle East.

The transformation centres on a new agency philosophy called ‘The Unfiltered Perspective’, reflecting its commitment to “understanding people as they really are”, not just as data points.

The agency develops effective marketing campaigns by using a mix of real consumer insights from bespoke panels and communities with behavioural data and audience-first creative.

Mongoose Group CEO Chris O’Donoghue said, “We don’t believe in labels. We believe in people. We build communities who give us ‘The Unfiltered Perspective’ on the world around them. It’s insight with soul and when you pair that with the best talent across social, experiential, commercial and strategy, you get something truly powerful.”

The company’s new business model features five key divisions, designed to deliver smart, human and high-performing campaigns. These are:

• Experiential – immersive activations, design, production and operations
• Communications – PR, reputation management and storytelling
• Staffing – brand ambassadors, mystery shoppers, merchandisers and more
• Social – paid media, organic content, influencer marketing and social research
• Studio – creative strategy, ideation, design, content and digital production

Each division is guided by dedicated teams to maintain creative standards while achieving measurable impact.

As part of the new merger, the Influence Sports & Media business will retain its own name and identity within the group.

The global division leverages its premium sports expertise to partner with international brands, teams and rights holders, while offering expertise from Formula 1, motorsport, sailing and cycling.