Lalique "bridges the past and future" in New York townhouse

French glassware brand Lalique has opened an art deco-informed flagship store in a 19th-century townhouse on New York City's Upper East Side.

Named Maison d'Artiste, the store was designed by Lalique artistic and creative director Marc Larminaux in collaboration with Californian interiors firm Studio Preveza as a space where people can experience the brand's products in a residential-feeling setting.

Set in the Beaux Arts-style Chopard Mansion originally constructed in 1884, the store contains a series of rooms and gallery spaces stacked across five storeys.

Each space was designed to evoke the art deco glassware created by the brand's founder René Lalique, who was a leading designer in the movement during the 1920s.

"Lalique's DNA is deeply connected to the art deco movement, and this influence is visible in the meticulous details of the Maison d'Artiste," Larminaux told Dezeen.

"From the architectural elements to the decorative installations, the space pays tribute to the geometric elegance and bold aesthetic of the era while seamlessly integrating modern interpretations of Lalique's timeless motifs."

An entrance hall with a short stair is topped by a chandelier resembling René Lalique's designs for the SS Normandie ocean liner.

This leads to a space named the Salon d'Exploration, where the brand will showcase its latest collections.

Above, on the second floor, the Jewellery Salon was designed as an intimate space displaying crystal jewellery collections including the Manhattan necklace, which was created to mark the store's opening.

Alongside this, the Veranda d'Essences is a bright space where people can test limited-edition perfumes.

A gallery space on the third floor contains contemporary pieces designed by collaborators including architect Zaha Hadid and artists James Turrell and Damien Hirst.

Above, there is a bar and lounge informed by the interiors of the Orient Express, which René Lalique designed in the 1920s. This floor also contains an interior design studio – the brand's first outside Paris.

Lalique designed the spaces to showcase both the brand's heritage and its contemporary designs.

"By selecting the historic Chopard Mansion, Lalique bridges the past and future, paying homage to its heritage while embracing modern creativity," said Larminaux.

"The art nouveau elements of the building reflect one of the most defining periods of René Lalique's legacy, reinforcing the brand's deep artistic roots."

"The townhouse serves as both a retail space and a cultural hub, embodying the essence of Lalique's craftsmanship and vision," he added.

Larminaux hopes that the brand's customers will see Maison d'Artiste as more than a store.

"We hope visitors will see the Maison d'Artiste as more than a flagship store – rather, as a cultural and artistic destination that captures the spirit of Lalique," he said.

"It is a place where heritage and innovation meet, where craftsmanship is celebrated, and where every space tells a story of beauty, creativity, and timeless elegance," he continued.

"Beyond that, we want it to inspire – a space that invites guests to immerse themselves in artistry, discover new perspectives, and envision how the essence of Lalique can elevate their own surroundings."

This year marks 100 years of art deco. To celebrate the anniversary, Dezeen has launched the Art Deco Centenary series exploring the style and its enduring impact.

As part of the series, we have looked at key art deco designs including Kem Weber's Airline chair, the ill-fated art deco ocean liner SS Normandie and the Chrysler Airflow car.

The photography is by Adrian Gaut.

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