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Givenchy Parfums and Gebr. Heinemann launch Gentleman Society Ambrée at Istanbul Airport
The activation underlines Givenchy Parfums’ commitment to blending luxury storytelling with immersive consumer engagement in travel retail.
TÜRKIYE. Givenchy Parfums (LVMH Beauty) has unveiled a sensorial fragrance activation at Istanbul Airport in partnership with Gebr. Heinemann.
The activation – running from 3 March to 30 April in Terminal F6 – supports the launch of Gentleman Society Ambrée, the latest addition to the Gentleman Society fragrance line.
The 30sq m Event Lounge animation is designed to immerse travellers in the Gentleman Society world. The space is a blend of fragrance discovery and experiential retailtainment, anchored by an interactive car-racing simulator.
Travellers can also shop Givenchy’s heritage fragrance line L’Interdit at the animation.
French Formula 1 driver Pierre Gasly was recently named the new face of the Gentleman Society franchise. His career, which began in karting and advanced to the pinnacle of motorsport: Formula 1, reflects the “energy and with a charismatic elegance” of the Gentleman Society, the brand said.
Gentleman Society Ambrée opens with clary sage and juniper berries essence, layered with warm nutmeg. The fragrance reveals a floral-woody accord heart built around French orris concrete and narcissus absolute, alongside a quartet of vetivers and Australian sandalwood. It combines Peru balm essence, tasuki vanilla absolute and tobacco absolute for the base. 
