Gebr. Heinemann extends partnership with Formula 1 driver Nico Hülkenberg

Gebr. Heinemann has announced the continuation of its partnership with Formula 1 driver Nico Hülkenberg. This marks the third year of collaboration between the travel retailer and the motorsport star.

In a post on LinkedIn, Gebr. Heinemann Co-CEO Max Heinemann highlighted the significance of the ongoing partnership and how it can help build awareness across the company’s global footprint in key Formula 1 locations.

He said, “As a global group of companies, our presence spans across the world, reaching destinations like Australia, Azerbaijan, and Jeddah, where thrilling Formula 1 races occur. Continuing our partnership with Nico is incredibly meaningful to us as it reflects our commitment to excellence and global reach. We wish him success in the upcoming season.”

Gebr. Heinemann Chief Sales Officer Florian Seidel added: “By extending the partnership, Heinemann is going full speed ahead with the sponsorship of an international outstanding sportsman. Performance is going well along with human centricity and family values.

“Nico’s international presence and character wonderfully embodies the Heinemann spirit. We are proud to continue standing by Nico’s side. As a sponsor, we want to be also a valuable travel companion for Nico while enhancing the recognition of Heinemann and our global group of companies at the same time.”