Strength and self-discovery: Coty unveils Burberry Hero Parfum Intense in global travel retail

Burberry Beauty (Coty) has introduced Hero Parfum Intense, the latest addition to its Hero fragrance line, with American actor Adam Driver reprising his role in the fragrance campaign. It is now available in global travel retail.

The fragrance builds on the signature Hero scent with an intensified composition that amplifies depth and richness.

Crafted by Master Perfumer Aurélien Guichard, Hero Parfum Intense enhances the original fragrance’s trio of cedarwood oils with spicy black pepper top notes and a deep leather base, creating a powerful olfactory character.

Describing the scent, Guichard said, “My inspiration for the Hero Parfum Intense was to build a new intensity synonymous with a natural sensual strength. In this deeper version, textured dry-down notes contrast with the first vibrant impression to create a feeling of depth through dark, precious and intense notes. This evolution in the Hero story takes us on a journey into one’s courage, confidence and inner power – where scent becomes a reflection of strength and self-discovery.”

The fragrance is housed in a deep-brown angular bottle with the Burberry logo. The bottle is a modern reinterpretation of a horse’s hoof, aligning with the Hero collection’s equestrian theme.

Burberry Hero Parfum Intense is available in 50ml and 100ml refillable formats. A 200ml refill is sold separately.

The Burberry Hero collection now includes Hero Eau de Toilette, Hero Eau de Parfum and Hero Parfum Intense. Each fragrance is available in 50ml, 100ml and 150ml bottles, with the 100ml bottle designed for refilling.

The fragrance campaign continues Burberry’s narrative of modern masculinity, featuring Driver as he embarks on a journey of self-discovery. Reflecting the fragrance’s intensified composition, the campaign captures Driver and his horse embodying power, resilience and freedom, the brand owner said.

“Heroism is not a straightforward or linear concept; it’s constantly evolving and personal,” Driver said. “To be a hero is to stand apart, to challenge the status quo, and to act in service of something greater than yourself. This latest iteration of Hero pays homage to the courage to break free from convention and embrace what makes the individual unique.”