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J. Cole’s Dreamville Fest Isn’t Going Anywhere, Will Return Under New Iteration
City officials & organizers broke the news during a press conference ahead of this weekend's festival.
The reports of Dreamville Fest‘s death have been greatly exaggerated.
Many fans were disappointed when they heard this was going to be the last year of J. Cole’s annual music festival, which has become a fan favorite over the course of the last five years. However, during a press conference on Thursday (Apr. 3), Raleigh festival organizers announced that Dreamville Fest will be back, but under a different iteration.
“We’re going to be here for years to come,” said Dreamville and Live Nation festival producer Sascha Stone Guttfreund. “This is a multi-year deal, and we’re so excited to be working with the city of Raleigh together on something new and exciting, and to continue to build on this incredible thing that we’ve done over the years.”
Raleigh City Manager Marchell Adams-David added that the popular festival will more than likely stay hip-hop-centric, telling reporters, “We’re going to continue on the same path that’s been successful for us. Our consumers have told us what they like, and we’re going to try to provide that to them for the next four years.“
She continued by saying that J. Cole still plans to be heavily involved, whether he decides to headline or not. “We’re using the Dreamville label to a certain extent,” Adams-David said. “He will obviously be involved, whether or not he headlines. That’s probably not going to be an occurrence, but he is a local resident. He is totally committed to this community, and he is totally committed to this festival.”
Cole’s manager and business partner Ibrahim “Ib” Hamad also chimed in and stated that it’s important for the festival to maintain it’s familial atmosphere. “We wanted to keep the feeling of just the community,” he said. “We call it our family reunion. I think a lot of people from all over the world and from all 50 states come in, and it’s good to be able to do it here in North Carolina.”
The new festival will remain in Raleigh’s Dorothea Dix Park for at least the next four years.
The fifth and final (for now) Dreamville Festival is this weekend; you can check out the lineup here.
