Eslabon Armado’s Pedro Tovar Signs Global Publishing Admin Deal With Kobalt

Eslabon Armado‘s frontman and songwriter Pedro Tovar has signed a worldwide publishing deal with Kobalt, the company tells Billboard. The agreement was done via Tovar’s Armado Publishing; Kobalt will administer the Mexican-American artist’s entire catalog and future songs globally.

“I’m excited to join the Kobalt Music family in this new career stage,” Tovar said in a statement. “As a songwriter, I have always sought a company that values creativity and provides the necessary support to elevate my music to a global audience. I know that with Kobalt, I’ll continue growing and sharing my stories through my songs.”

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Since having a major breakthrough in 2020, the sierreño act has been on a winning streak and fueling the música mexicana movement along the way.

Over the course of four years, Eslabon released six consecutive chart-topping albums — all of which hit No. 1 on Billboard’s Regional Mexican Albums chart. In 2022, the group made history, with Nostalgia becoming the first top 10-charting regional Mexican album ever on the Billboard 200. A year later, Eslabon released its blockbuster hit “Ella Baila Sola” with Peso Pluma. The song was a runaway success and made history when it entered the Billboard Hot 100‘s top five. Last week, Eslabon released its eight studio album, Vibras de Noche II, a follow-up to the band’s 2020 set Vibras de Noche.

“Pedro Tovar is one of the most exciting artists and songwriters making music today,” added Nestor Casonu, president of Kobalt Music Latin America. “Through this partnership, we’ve had the privilege of understanding the values of an extraordinary family, led by Doña Nelly, with whom we’ve built both a professional and personal bond. I’m excited about the great things we’ll achieve together in the future.”

“At Kobalt, we want to sign songwriters who have singular voices that resonate with a wide audience,” said Teresa Romo, Kobalt’s senior creative director for Latin America. “Our partnership with Pedro Tovar represents an exciting new phase in his songwriting career, and we’re honored to support his creative independence and nurture  new opportunities.”

Armado Publishing was represented in the deal by Christopher Navarro, partner at Singh, Singh & Trauben LLP.