Choice Hotels International introduces Mews as PMS option

AMSTERDAM – Choice Hotels International is introducing Mews as a property management system (PMS) option for international franchisees. The platform is designed to connect with Choice Hotels’ proprietary tools and systems using Mews’ PMS for enterprise-scale hospitality brands and offers robust integrations, intuitive workflows, and cloud-native architecture. It will enhance connectivity, streamline operations and drive guest loyalty across Choice Hotels’ growing portfolio using Mews’ next-generation PMS. 

Mews will be integrating with choiceEDGE, Choice Hotels’ proprietary, cloud-based, customer reservation system to provide real-time rate updates and availability across all booking channels, while enabling frictionless guest interactions. Choice Hotels’ franchisees can expect to see:  

• Full Data Visibility – Real-time access to property-level data, enabling strategic, data-driven operations.
• Operational Efficiencies – Smart automation tools designed to reduce manual tasks in front desk operations, housekeeping, and payments, improving staff productivity.
• Scalable Growth – A flexible infrastructure that adapts to Choice Hotels’ diverse brand portfolio, while maintaining service consistency.
• Enhanced Guest Experience – Personalised, frictionless stays powered by real-time data insights.

Commenting on the agreement, Brian Kirkland, Chief Information Officer for Choice Hotels said: “As hospitality evolves, expanding our international connectivity and platform options are essential to franchisees. This agreement with Mews will provide another cloud-based platform option to serve Choice hotel owners outside of the U.S. with a tool that can meet their region-specific needs.” 

Matt Welle, CEO of Mews said:  “We’re excited to help Choice Hotels set a new benchmark in modern, connected hospitality and this agreement marks another significant milestone for Mews as it continues to expand its footprint in the enterprise hospitality space. 

“Mews was built to empower enterprise hotel groups with a flexible, scalable, and open ecosystem. Together, we’re redefining the future of hotel franchising with innovation, efficiency and exceptional guest experiences.” 

Choice Hotels has built and introduced industry-first owner-facing technologies, including:

• In 1995, Choice launched the first hotel website with real-time rate and availability information.
• In 2003, Choice launched the first cloud-based property management system (PMS), choiceADVANTAGE.
• In 2009, Choice released the first hotel app for iOS.
• In 2014, Choice became the first hotel company to offer instant booking on TripAdvisor. That same year, Choice was the only hotel company listed on Forbes’ Top 100 Most Innovative Growth Companies.
• In 2016, Choice became the first hotel company to offer immediate in-app gift card downloads.
• In 2018, Choice launched choiceEDGE, the industry’s first cloud-based central reservation system (CRS).
• In 2019, Choice became the first hotel company to commit to being 100% on AWS (Amazon Web Services) Cloud.
• In 2021, Choice launched ChoiceMAX, an award-winning AI mobile-first revenue management solution.
• In 2024, Choice announced the closure of its last data center, making it the first major hotel company to migrate its entire system infrastructure to AWS.

The article Choice Hotels International introduces Mews as PMS option first appeared in TravelDailyNews International.