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New Sony 400-800mm G Lens Gets $700 Price Increase as Tariffs Start to Hit Industry
In news that we all knew was coming, but have been hesitant to report until we see exact numbers start to change, tariffs appear to be hitting the greater film and video industry. Again, we haven’t heard many direct and official statements on price increases from brands and manufacturers just yet, but make no mistake, there has been a dark cloud forming over the industry since tariffs were announced by the Trump administration in the United States during dates that overlapped with the NAB Show in Las Vegas the other week.Now, from the looks of prices changed online, it appears that the new Sony FE 400-800mm f/6.3-8 G OSS lens, the company’s furthest reaching lens to date and an exciting new film and video product has been directly or indirectly hit with a $700 price increase possibly due to these tariffs.Sony FE 400-800mm Lens Price IncreaseAs pointed out by Sony Alpha Rumors, it appears that the Sony FE 400-800mm f/6.3-8 G OSS lens, which was announced just last month to feature a retail price of $2,898, has seen its price increase to $3,599. Its price, it’s worth mentioning, on B&H remains the same but is listed as temporarily out of stock. Again, we have no official statement on this price increase from Sony just yet. But, it would not be surprising to anyone in the film and video industry to hear that price increases are indeed coming to the majority of cameras, lenses, lights, and pretty much all areas of film and video gear.What to Expect with TariffsFar be it from us to report on all of the major and minor changes being announced regarding tariffs in the United States, as we’re not political reporters, but it is perhaps sufficient to say that not many appear to know what’s truly going on with tariffs from one day to the next.What we do know is that tariffs were a hot topic, yet often discussed off the record, at NAB this year, and the ramifications of the tariffs that have been announced so far (even if they’ve been lifted to some degree) are still likely to be felt by the industry overall.We’ll keep you posted as these price increases potentially hit the industry and share news when they are officially announced.Sony FE 400-800mm f/6.3-8 G OSS Lens (Sony E)The farthest reaching Sony E-mount lens yet, the FE 400-800mm f/6.3-8 G OSS Lens from Sony is a super-telephoto powerhouse lens that's primed to be the dominant choice for capturing wildlife, nature, and sports.
In news that we all knew was coming, but have been hesitant to report until we see exact numbers start to change, tariffs appear to be hitting the greater film and video industry.
Again, we haven’t heard many direct and official statements on price increases from brands and manufacturers just yet, but make no mistake, there has been a dark cloud forming over the industry since tariffs were announced by the Trump administration in the United States during dates that overlapped with the NAB Show in Las Vegas the other week.
Now, from the looks of prices changed online, it appears that the new Sony FE 400-800mm f/6.3-8 G OSS lens, the company’s furthest reaching lens to date and an exciting new film and video product has been directly or indirectly hit with a $700 price increase possibly due to these tariffs.
Sony FE 400-800mm Lens Price Increase
As pointed out by Sony Alpha Rumors, it appears that the Sony FE 400-800mm f/6.3-8 G OSS lens, which was announced just last month to feature a retail price of $2,898, has seen its price increase to $3,599. Its price, it’s worth mentioning, on B&H remains the same but is listed as temporarily out of stock.
Again, we have no official statement on this price increase from Sony just yet. But, it would not be surprising to anyone in the film and video industry to hear that price increases are indeed coming to the majority of cameras, lenses, lights, and pretty much all areas of film and video gear.
What to Expect with Tariffs
Far be it from us to report on all of the major and minor changes being announced regarding tariffs in the United States, as we’re not political reporters, but it is perhaps sufficient to say that not many appear to know what’s truly going on with tariffs from one day to the next.
What we do know is that tariffs were a hot topic, yet often discussed off the record, at NAB this year, and the ramifications of the tariffs that have been announced so far (even if they’ve been lifted to some degree) are still likely to be felt by the industry overall.
We’ll keep you posted as these price increases potentially hit the industry and share news when they are officially announced.
Sony FE 400-800mm f/6.3-8 G OSS Lens (Sony E)
The farthest reaching Sony E-mount lens yet, the FE 400-800mm f/6.3-8 G OSS Lens from Sony is a super-telephoto powerhouse lens that's primed to be the dominant choice for capturing wildlife, nature, and sports.
