Nikon’s “Z Cinema” Trademark Fuels RED Replacement Rumors

According to reports online, Nikon has officially filed an application for a “Z Cinema” trademark. Now, this could mean a lot of things, including perhaps nothing at all. However, it also could signal that Nikon might be planning to launch a new cinema camera brand and bring an end to RED Digital Cinema.Ever since Nikon acquired RED Digital Cinema last year, we knew something like this might eventually be in the cards for the brands. RED technology has slowly been integrated into Nikon camera systems so far, but it would be naive to think that Nikon would just leave RED to operate separately forever.What this trademarking application most likely means is that Nikon could be launching a new cinema camera lineup to replace RED Digital Cinema. Here’s what we know so far.Nikon Applies for “Z Cinema” TrademarkAccording to reporting done by Nikon Rumors, an official application for a “Z Cinema” trademark has been applied for by Nikon. Some are suggesting that this might just be a trademark for a new line of cinema lenses, perhaps. But it wouldn’t be surprising to see Nikon officially announce a new Z Cinema line as a replacement for RED. Here’s an excerpt from the trademark application (which can be found online here): A moving picture camera and its part And a furnished accessory, cinematographic machines and apparatus, apparatus for editing cinematographic film, digital cinema cameras and their parts and fittings, photographic machines and apparatus, cameras and their parts and fittings, digital-cameras and their parts and fittings, camcorders, and its part And the adapter for attaching a furnished accessory, optical machines and apparatus, a camera lens, the lens for moving picture cameras, digital cinema lenses for cameras, the lens for digital camerases, the lens for camcorderses, the strap for camerases, and cameras to a tripod, tripods for cameras, the case for camerases, [ the strap for moving picture cameras, and a moving picture camera ] The adapter for attaching the adapter for attaching to a tripod, the tripod for moving picture cameras, the case for moving picture cameras, the strap for digital cinema camerases, and digital cinema cameras to a tripod, digital cinema tripods for cameras, the case for digital cinema camerases, The adapter for attaching the adapter for attaching the strap for digital camerases, and digital cameras to a tripod, the tripod for digital camerases, the case for digital camerases, the strap for camcorderses, and camcorders to a tripod, the tripod for camcorderses, the case for camcordersesWhat’s Next for RED Digital Cinema?As mentioned above, and suggested by many over the past year, it would absolutely make sense for Nikon to eventually roll RED Digital Cinema into its new Nikon-branded cinema camera lineup. Of course, the current lineup of RED cameras would most likely remain the same for now, but it’s likely that Nikon cinema cameras will be the only move forward in the future. Only time will tell, though. And, regardless of what this new Z Cinema trademark eventually becomes for Nikon, we’re excited to see what the company is able to offer filmmaking and video professionals with RED’s technology.

Mar 31, 2025 - 16:50

Nikon’s “Z Cinema” Trademark Fuels RED Replacement Rumors

According to reports online, Nikon has officially filed an application for a “Z Cinema” trademark. Now, this could mean a lot of things, including perhaps nothing at all. However, it also could signal that Nikon might be planning to launch a new cinema camera brand and bring an end to RED Digital Cinema.

Ever since Nikon acquired RED Digital Cinema last year, we knew something like this might eventually be in the cards for the brands. RED technology has slowly been integrated into Nikon camera systems so far, but it would be naive to think that Nikon would just leave RED to operate separately forever.

What this trademarking application most likely means is that Nikon could be launching a new cinema camera lineup to replace RED Digital Cinema. Here’s what we know so far.

Nikon Applies for “Z Cinema” Trademark

According to reporting done by Nikon Rumors, an official application for a “Z Cinema” trademark has been applied for by Nikon. Some are suggesting that this might just be a trademark for a new line of cinema lenses, perhaps. But it wouldn’t be surprising to see Nikon officially announce a new Z Cinema line as a replacement for RED.

Here’s an excerpt from the trademark application (which can be found online here):

A moving picture camera and its part And a furnished accessory, cinematographic machines and apparatus, apparatus for editing cinematographic film, digital cinema cameras and their parts and fittings, photographic machines and apparatus, cameras and their parts and fittings, digital-cameras and their parts and fittings, camcorders, and its part And the adapter for attaching a furnished accessory, optical machines and apparatus, a camera lens, the lens for moving picture cameras, digital cinema lenses for cameras, the lens for digital camerases, the lens for camcorderses, the strap for camerases, and cameras to a tripod, tripods for cameras, the case for camerases, [ the strap for moving picture cameras, and a moving picture camera ] The adapter for attaching the adapter for attaching to a tripod, the tripod for moving picture cameras, the case for moving picture cameras, the strap for digital cinema camerases, and digital cinema cameras to a tripod, digital cinema tripods for cameras, the case for digital cinema camerases, The adapter for attaching the adapter for attaching the strap for digital camerases, and digital cameras to a tripod, the tripod for digital camerases, the case for digital camerases, the strap for camcorderses, and camcorders to a tripod, the tripod for camcorderses, the case for camcorderses

What’s Next for RED Digital Cinema?

As mentioned above, and suggested by many over the past year, it would absolutely make sense for Nikon to eventually roll RED Digital Cinema into its new Nikon-branded cinema camera lineup. Of course, the current lineup of RED cameras would most likely remain the same for now, but it’s likely that Nikon cinema cameras will be the only move forward in the future.

Only time will tell, though. And, regardless of what this new Z Cinema trademark eventually becomes for Nikon, we’re excited to see what the company is able to offer filmmaking and video professionals with RED’s technology.