Lagardère Travel Retail and BFA debut Relay brand in Türkiye at Antalya Airport

TÜRKIYE. Lagardère Travel Retail and BTA Food & Services have extended their partnership to a third country through BFA (the joint venture between BTA and Fraport) with the first Relay store in Türkiye at Antalya International Airport. The store incorporates a Discover Türkiye souvenir shop-in-shop.

The 350sq m Relay store – in the new International Terminal 2 Extension (departures, landside) – offers a wide range of travel essentials and convenience products, such as food-to-go, travel essentials, press and books.

The Discover Türkiye element showcases the country’s best crafts and foods, with local products making up over 30% of the total store range. Among the choices are Turkish delicacies such as baklava, traditional snacks, tea, coffee and spices.

The Antalya opening builds on BFA’s portfolio of three Relay stores at both Zagreb Franjo Tuđman International Airport in Croatia and Almaty International Airport in Kazakhstan.

Lagardère Travel Retail said the latest opening introduces the Relay brand “to one of the world’s most dynamic and strategically important travel retail markets”, and noted more store launches are planned for this airport.

BTA Food & Services is a subsidiary of TAV Airports, a member of Groupe ADP. Lagardère Travel Retail noted that the partnership draws on TAV Airports’ deep expertise in local consumer behaviour and its own global leadership in travel essentials, ensuring that each Relay store features a design and product offer that is carefully adapted to each location.

Lagardère Travel Retail EVP Retail Nathalie Simon commented, “We are thrilled to partner with BFA to bring Relay to Antalya and to Türkiye, one of the world’s most sought-after travel destinations. At Relay, we are dedicated to anticipating travellers’ needs by providing them with the most convenient and seamless shopping experience.

“Our new signature, ‘Relay, What Moves You’, unveiled last year, shows our determination to continuously refresh our flagship travel essentials brand.”

BTA Food & Services CEO Baha Bülbül said, “We are excited to expand our strong collaboration with Lagardère Travel Retail to the Turkish market. This is yet another step to enhance passenger experience through BFA, our unique partnership with Fraport in Antalya.

“The brand-new Relay store at Antalya Airport, along with our existing locations at Zagreb and Almaty, allows us to serve a broader audience and provide travelers with high-quality products and services that meet their needs on the go.”

Lagardère Travel Retail’s Relay stores are now present in 31 countries across five continents.

The latest expansion follows a year of strong momentum for the Relay brand, including its entry into new markets such as Peru. The last 12 months has also seen the renewal of key partnerships at major hubs, including Paris Charles de Gaulle and Orly airports, plus Auckland, Sydney, Brisbane and Prague Vaclav Havel airports.