Images of the Day: Don Julio 194구 and DJ Peggy Gou blend sound and spirit at Heathrow Airport

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

UK. Today’s selection comes from Heathrow Airport where a high-profile collaboration between premium tequila brand Don Julio and DJ and producer Peggy Gou is hitting all the right notes in Terminal 5.

The limited-edition Don Julio 194구 is being showcased with a vibrant pop-up inspired by the expression’s packaging. A neon-lit digital display highlights the visual campaign, while the metallic bottle is displayed in front of the wall-bay.

To mark the launch, Peggy Gou made a special appearance at the pop-up, where she signed a bottle and posed for photos.

As reported, the limited-edition release marks the first global product collaboration for Tequila Don Julio 1942. The name 194구 – with ‘구’ pronounced ‘Gou’ – references both the signature Don Julio 1942 expression and the artist’s Korean heritage, bringing a distinctive identity to the bottle.

The partnership combines Don Julio’s craftsmanship with Gou’s influence in contemporary music and fashion. Visually, the bottle features a futuristic design intended to reflect the creative synergy between the two worlds.

The liquid retains the familiar ultra-smooth profile of Don Julio 1942, with caramel and oak notes followed by a warm, lingering finish.

The expression and supporting Heathrow animation reflect a growing trend of crossover collaborations in the luxury drinks sector, where brands are aligning with cultural figures to reach new audiences and redefine category boundaries.