Filmmaker’s Guide to SXSW: Tips, Takeaways & Tough Lessons

No Film School founder and director Ryan Koo flips the script in this special episode, interviewing regular podcast host GG Hawkins about the world premiere of her feature film I Really Love My Husband at the 2025 SXSW Film Festival. GG shares her whirlwind experience of showcasing her first feature, from managing the chaos of festival logistics and marketing, to the overwhelming response from audiences and peers alike. This episode offers a candid, behind-the-scenes look at what it’s really like to premiere at a major festival, how to prepare, and what filmmakers can learn to maximize their presence.In this episode, No Film School's Ryan Koo and GG Hawkins discuss: GG’s emotional and logistical journey leading up to the world premiere of her filmHow SXSW’s ticketing and badge system works—and how to prep for packed screeningsTips for marketing your film and working with PR ahead of a major festivalThe importance of pacing, wardrobe strategy, and managing energy during festival weekLessons learned from networking, screenings, and audience feedbackA broader look at SXSW as a convergence of film, tech, and immersive mediaSubscribe to the No Film School Podcast on:Apple PodcastsSpotifyGoogleGet your question answered on the podcast by emailing podcast@nofilmschool.com Listen to more episodes of the No Film School podcast right here: This episode of The No Film School Podcast was produced by GG Hawkins.

Mar 21, 2025 - 18:04

Filmmaker’s Guide to SXSW: Tips, Takeaways & Tough Lessons

No Film School founder and director Ryan Koo flips the script in this special episode, interviewing regular podcast host GG Hawkins about the world premiere of her feature film I Really Love My Husband at the 2025 SXSW Film Festival. GG shares her whirlwind experience of showcasing her first feature, from managing the chaos of festival logistics and marketing, to the overwhelming response from audiences and peers alike. This episode offers a candid, behind-the-scenes look at what it’s really like to premiere at a major festival, how to prepare, and what filmmakers can learn to maximize their presence.

In this episode, No Film School's Ryan Koo and GG Hawkins discuss:

GG’s emotional and logistical journey leading up to the world premiere of her film
How SXSW’s ticketing and badge system works—and how to prep for packed screenings
Tips for marketing your film and working with PR ahead of a major festival
The importance of pacing, wardrobe strategy, and managing energy during festival week
Lessons learned from networking, screenings, and audience feedback
A broader look at SXSW as a convergence of film, tech, and immersive media

Subscribe to the No Film School Podcast on:

Get your question answered on the podcast by emailing podcast@nofilmschool.com

Listen to more episodes of the No Film School podcast right here:

_{This episode of The No Film School Podcast was produced by GG Hawkins.}