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DFS Group rolls out Golden Week shopping campaign and promotions to drive shopper spend
The luxury retailer is offering shoppers a chance to win premium prizes, including 999.9 gold ingot and rewards worth over HK$1,000,000 (US$129,000) or MOP2,500,000 (US$312,000).
HONG KONG, CHINA. DFS Group has launched its Golden Week campaign, offering shoppers the chance to win exclusive prizes and enjoy special in-store promotions across its global store network, starting today (25 April) until 6 May.
DFS Group is inviting shoppers in Hong Kong and Macau to take part in a digital game for a chance to win a 999.9 gold ingot or prizes worth over HK$1,000,000 (US$129,000) or MOP2,500,000 (US$312,000).
Customers who spend HK$888 or MOP888 (US$114) in a single purchase can participate in the game to try and stop the screen at the lucky number ‘8888’.
Shoppers who purchase the exclusive Lancôme Absolue set at DFS Macau, Shoppes at Four Seasons, will receive a limited-edition Lancôme x Monopoly game set.
More than 900 curated fragrances are also on offer, with expert consultants assisting customers in finding new scents or personalising their signature fragrance combinations.
DFS is offering free makeup demonstrations at DFS Macau, Shoppes at Four Seasons, City of Dreams and Galaxy (Beauty) until 5 May, available every hour from 3pm to 5pm. At DFS Hong Kong, Canton Road, sessions will be held at 3:30pm on 4 May.
Other shopping benefits include up to -65% off beauty products at DFS Hong Kong, Canton Road, Tsim Sha Tsui East and Causeway Bay (Beauty) until 5 May, and a Beauty Blind Box (worth HK$900/US$116) with purchases of HK$1,888 (US$243) or more.
Shoppers can also enjoy popular Hong Kong snacks, such as crispy French toast, egg tarts and milk tea, at Men Wah Bing Teng, or speciality coffee at NOC, both located at DFS’s Canton Road location.
DFS Okinawa anniversary promotions
The Okinawa location in Naha City, Japan marks its 20th anniversary with special events.
DFS Okinawa and The Market are hosting an exclusive marché, showcasing Okinawan delicacies and artisanal crafts.
The celebrations also feature the Le Labo pop-up store launch, highlighting premium artisanal perfumery. A complimentary gift with purchase is available, along with exclusive fragrances offered exclusively at DFS Okinawa.
Customers are invited to experience the teamLab Future Park to enjoy an interactive digital art experience.
From 1-5 May, shoppers can collect a bubble catcher and complimentary gifts with a JPY50,000 (US$349) purchase in kids’ fashion. Those who visit two or more departments will be eligible for the Fukubiki lucky draw and the chance to win additional prizes.
DFS North America shopping benefits
The Golden Week campaign extends to DFS stores at John F. Kennedy, Los Angeles and San Francisco international airports.
Travellers can enhance their journey by using the pre-order service, shopping online and collecting their items at the terminal, while enjoying duty-free privileges.
At JFK Terminal 4, passengers can explore the exclusive Maker’s Mark Wood Finishing City Series – New York pop-up, featuring Gold Rush cocktails and an NYC-exclusive gift.
In addition, travellers are offered special fragrance deals starting at US$29, as well as destination-exclusive souvenirs and gifts.
The campaign includes partnerships with major payment providers, including Alipay, American Express and Mastercard.
Alipay offers several promotions for users in Hong Kong, Macau and North America.
Mainland China Alipay customers can enjoy discounts of up to CNY180 (US$25) with a minimum spend of CNY6,000 (US$823) in both Hong Kong and Macau.
Hong Kong Alipay users can save up to HK$888 (US$114), while those in Macau can receive HK$60 (US$8) off single net purchases of HK$2,000 (US$258).
Alipay+ Partner Wallets also provide discounts of up to HK$888 (US$114) in Hong Kong. Additionally, Alipay+ or NaverPay users can enjoy US$10 off when spending US$150 in North America.
Those using Alipay+ Partner Wallets are eligible for discounts of up to HK$888 (US$114) in Hong Kong, while Alipay+ and NaverPay users spending US$150 or more in North America will receive US$10 off.
American Express cardholders from Mainland China can benefit from a CNY370 (US$51) rebate when spending CNY3,700 (US$507) or above in Hong Kong and Macau.
Mastercard users can also enjoy special offers, with a HK$200 (US$26) rebate available on purchases of HK$2,000 or more in Hong Kong, and a MOP700 rebate for purchases exceeding MOP7,000 (US874) in Macau.
DFS CIRCLE members can enjoy exclusive benefits, including bonus points, member-only offers and enhanced experiences at all DFS locations. 
