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YouTube Hits New High With 11.6% Of TV Viewing; February Share Up 53% Over 2023 Level, Nielsen Says
YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen’s Distributor Gauge Report. The top finish was only YouTube’s second, largely due to Nielsen methodology, which groups together all platforms of the Walt Disney Co. (including ESPN, ABC and streaming). Disney in February fell to No. 2, […]
YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen’s Distributor Gauge Report. The top finish was only YouTube’s second, largely due to Nielsen methodology, which groups together all platforms of the Walt Disney Co. (including ESPN, ABC and streaming). Disney in February fell to No. 2, […]
