Wayfinder Waikiki appoints Scott Kawasaki as Director of Sales & Marketing

HONOLULU, HI – Wayfinder Waikiki announce the appointment of Scott Kawasaki as Director of Sales & Marketing. In this role, Kawasaki will lead the hotel’s strategic sales initiatives and oversee all marketing efforts, bringing more than 30 years of industry experience and deep local expertise to the boutique Honolulu property.

A native of Hawaii and graduate of the University of Hawaii at Mānoa, Kawasaki is bilingual in English and Japanese and offers a profound understanding of international and domestic market segments that drive the success of Waikiki properties. Throughout his career, he has held leadership positions at notable properties including The Royal Hawaiian and Renaissance Honolulu, where he spearheaded integrated sales and marketing strategies and supported new property openings. Kawasaki also has a background in Public Relations, securing high-profile media placements including The Today Show and Hawaii Five-0. In his new role, Kawasaki will be responsible for developing and executing strategic sales and marketing initiatives to support and amplify Wayfinder Waikiki’s brand visibility. He will work closely with the marketing and PR teams to drive impactful campaigns and ensure all sales segments contribute to the property’s overall topline performance.

“We are thrilled to welcome Scott to the Wayfinder Waikiki ʻohana,” said Jim Weisiger, General Manager at Wayfinder Waikiki. “His deep understanding of the key drivers of success for Honolulu hotels and impressive track record in sales and marketing will be instrumental in continuing to grow our presence and deliver exceptional guest experiences.”

Set in the heart of the vibrant Waikiki neighborhood of Honolulu, Wayfinder Waikiki is the second Wayfinder hotel under Dovetail + Co – an owner and creator of hotels, bars, and restaurants that promote exploration and discovery. The property is an oasis with thoughtfully transformative design, public spaces, authentic food & beverage programming, and guest experiences steeped in culture distinctive to Hawaii and the Waikiki region. Designed by The Vanguard Theory, the hotel offers a fresh hospitality space merging the building’s Brutalist architecture with tropical touches, electrifying colors, and patterns, alongside lush foliage specific to the island. The hotel features 228 guest rooms that are inspired by the sites, stories, and heritage of Hawaii by utilizing color tones that represent the land, sky, and water, geometric and floral prints, and natural fiber furniture with decorative art and design elements incorporated throughout by local artisans. In addition to this, the property is also home to various culinary venues, entertainment, and shopping experiences including a 70 foot saltwater lagoon pool; B- Side, a sensory coffee shop that also features a retail store within; Lost + Found, a tropical speakeasy and pool bar; and Redfish Waikiki, bringing the popular restaurant concept by Hawaii’s beloved and locally owned Foodland to the heart of Waikiki with innovative, made-to-order poke creations using the freshest ahi, hamachi, salmon and more, and delicious, locally inspired dishes offered exclusively at this location. Located within walking distance to the beach, Wayfinder Waikiki serves as an energetic base to discover the best Oahu has to offer including popular surf beaches, designer stores, kinetic nightlife, waterfront restaurants, and authentic Hawaiian performances.

The article Wayfinder Waikiki appoints Scott Kawasaki as Director of Sales & Marketing first appeared in TravelDailyNews International.