Kingfisher launches groundbreaking industry initiative, hires DMO experts to lead “Soar”

The Kingfisher team announce the hiring of two esteemed destination marketing professionals, Tim Brady and Jama Jarrett of Charleston, West Virginia, to lead ‘Soar‘; the public-facing arm of our business. This bold and innovative initiative is set to redefine how regional destinations approach strategic planning, funding, marketing, and community outreach.

Brady and Jarrett, both seasoned leaders in the destination marketing industry, will remain in their full-time leadership roles at Charleston, West Virginia’s Destination Marketing Organization (DMO) while taking on part-time project work with Soar. They will leverage their expertise to assist other regional destinations in tackling key challenges and unlocking new growth opportunities.

“This initiative marks a new era for our industry,” said Ted Sullivan, General Partner at Kingfisher. “For the first time, full-time DMO professionals are being encouraged to share their expertise with other communities while continuing to serve their home destinations. Tim and Jama bring incredible first hand knowledge and leadership that will elevate destination leadership strategies across the region.”

Through Soar, Kingfisher aims to empower destinations by providing expert-driven solutions tailored to their unique needs. By drawing on the real-world experience of active DMO professionals, this initiative ensures that regional destinations receive actionable insights and proven strategies for success.

“This is a win-win for everyone,” said Tim Brady. “Our work in Charleston has given us firsthand experience in what it takes to build and sustain a thriving destination. Through Soar, we’re excited to extend that expertise to help other communities achieve their goals.”

By pioneering a model that allows active DMO professionals to contribute to the broader industry, Kingfisher is setting a new precedent for collaboration and knowledge-sharing in destination marketing.

The article Kingfisher launches groundbreaking industry initiative, hires DMO experts to lead “Soar” first appeared in TravelDailyNews International.