BRANDIN by Setur brings Armani Exchange, Tommy Hilfiger and Calvin Klein to Hamburg Airport

Setur Duty Free has expanded its offering at Hamburg Airport with a second concept store called Brandin by Setur featuring three top international brands: Armani Exchange, Tommy Hilfiger and Calvin Klein.

Apr 18, 2025 - 03:09

BRANDIN by Setur brings Armani Exchange, Tommy Hilfiger and Calvin Klein to Hamburg Airport

GERMANY. Setur Duty Free has expanded its offering at Hamburg Airport with a second concept store called BRANDIN by Setur featuring three top international brands: Armani Exchange, Tommy Hilfiger and Calvin Klein.

As reported, the Turkish travel retailer also opened a Victoria‘s Secret and Guess store in October 2024.

The 150sq m store brings the three upscle fashion and lifestyle brands to Hamburg Airport for the first time, offering an extensive range of products for women and men.

“With BRANDIN by Setur we are setting another milestone in our successful cooperation with Setur Duty Free and enriching the shopping experience at Hamburg Airport,” said Hamburg Airport Head of Center Management Lutz Deubel.

**Celebration time as the store is inaugurated in traditional manner by store employees alongside Setur and Hamburg Airport management. Pictured sixth from left is** Setur Servis Turistik Director of Strategic Planning & Investment Yasemin Kaya İleri. To the right of shot are Setur Servis Turistik Chief Operations Officer Arzu Bozkurt Atalay; Hamburg Airport Head of Center Management Lutz Deubel; Setur Managing Director Bettina Kühnrich; K-Projekt Architect Sándor Kunkelmoor; Hamburg Airport executive Inga Bostelmann; and Hamburg Airport Leasing Retail Officer Carina Siemsglüss {**Photo credits: Oliver Sorg/Hamburg Airport}**

“The concept store combines three top international brands under one roof: Armani Exchange, Tommy Hilfiger and Calvin Klein. In a spacious area, the new brand world offers our passengers a variety of high-quality fashion and accessories and invites them to browse.”

Setur Duty Free CEO Ahmet Sönmez said, “Opening the BRANDIN by Setur store at Hamburg Airport is an important part of our strategy to expand our global footprint and provide travellers with exceptional shopping experiences.

“Our new concept stores will reflect Setur Duty Free’s customer-focused approach and service understanding. We will continue to offer solutions tailored to the needs of travellers in the coming days. ”

A tale of three brands

The concept store is divided into separate areas to match the three brands, so that passengers can comfortably browse through the different style worlds.

Armani Exchange: Synonymous with youthful style and urban elegance, the brand offers an eclectic selection of clothing including T-shirts, sweatshirts, polos, jackets and trousers, plus accessories such as belts and bags.

Tommy Hilfiger: Classic American style fashion, complemented by modern accents. The range includes polos, casual shirts, sweatpants and accessories such as backpacks, belts and purses.

Calvin Klein: Featuring the brand’s signature underwear collections for men and women, notable for their simple aesthetics. The range is complemented by T-shirts, outerwears and accessories.

Setur Duty Free is Türkiye’s duty-free and travel retail pioneer, operating 64 stores throughout 25 locations across more than 22,000 thousand square metres at airports, land borders and seaports. It is part of Setur, a Koç Group company, which provides services across the travel retail and tourism sectors.