‘Local heritage meets global prestige’ – Ever Rich and Kinmen Kaoliang extend Time Collection

Ever Rich Duty Free has partnered with Kinmen Kaoliang Liquor to extend the travel retail-exclusive Time Collection it introduced last year.

Apr 17, 2025 - 18:22
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‘Local heritage meets global prestige’ – Ever Rich and Kinmen Kaoliang extend Time Collection

ASIA PACIFIC. Leading Taipei-based travel retailer Ever Rich Duty Free has partnered with Kinmen Kaoliang Liquor (KKL) to extend the travel retail-exclusive Time Collection, introduced by the partners last year.

Time Collection 6.56 Batch No.2 and Time Collection 6.61 Batch No.2 are the latest expressions in the series, which launched in 2024 with the 6.50 and 6.55 editions. The new lines are available across all Ever Rich Duty Free stores.

The latest Time Collection expressions represent rebirth and harvest

A statement from the retailer said: “Blending tradition with innovation, the collaboration celebrates craftsmanship and Taiwan’s agricultural rhythms, sharing the unique spirit of Taiwan with global travellers.”

Inspired by the natural cycle of sorghum—the heart of Kinmen’s spirit—the new release features two symbolic expressions. The green-labelled 6.56 symbolises rebirth and represents sprouting sorghum. It offers a soft woody aroma and a smooth, sweet finish. The orange-labelled 6.61 represents harvest and evokes autumnal richness, said Ever Rich. It delivers vibrant citrus notes and a tangy, silky profile.

Ever Rich Duty Free President Kevin Chiang (second right) with Kinmen Kaoliang Liquor General Manager Cheng-kang Ting (second left) and brand ambassadors formally launch the latest brand expressions

Both blends were selected by KKL’s Master Blender Lu Yi-Ru. Each was blended with aged liquor matured for 14 to 16 years in underground cellars at the Kinmen Jincheng and Jinning Distillery; the final expressions represent 56 and 61 years of aging respectively.

Ever Rich Duty Free President Kevin Chiang said: “We are honoured to collaborate once again with Kinmen Kaoliang Liquor. As Taiwan’s leading travel retailer, Ever Rich is committed to sharing the island’s cultural essence with the world. Through the Time Collection series, we invite global travellers to experience Taiwan not just as a destination, but as a story told through every bottle.” ✈