Travel Blue launches destination-exclusive Memory Collections to drive Gen Z engagement

Travel Blue has launched Memory Collections, featuring travel accessories for Gen Z travellers looking to personalise their carry-on luggage and backpacks. 

The collection includes a variety of pins and patches, as well as destination-themed memory foam pillows.

The original designs by Travel Blue incorporate national and cultural elements such as monuments, food specialities and tourist sites.

Travel Blue Managing Director Daniel Levin said: “Perfect as a memento, souvenir or gift, each piece is designed to inspire and remind shoppers of the places they have visited and experiences they have enjoyed.  

“The pins and patches encourage travellers to individualise their backpacks and luggage, so they become unique and very much their own.” 

The collectibles are packaged with recycled cardboard and displayed on custom counter and floor units. Two to three pins are priced at US$9.99, while a patch costs US$3.99. 

Levin added: “Gen Z consumers are more impulsive than previous generations and mainly choose to purchase once in-store, so products quickly engage them and tick all the boxes.  

“We look forward to showcasing Memory Collections at TFWA Singapore and working with our partners to engage Gen Z with this exciting offering.”