Thunderbolts* Marketing Being Switched To New Avengers By Marvel

Following the first week of release, the Thunderbolts* marketing is being switched to New Avengers by Marvel/Disney. It’s no secret by now that the film see’s the group established as the New Avengers by the end of the film. However, now the cat is out the bag as it were, Marvel is literally pasting over posters that say Thunderbolts* with New Avengers. 

Check out the official announcement by Marvel Studios below.

So, what do we call this film, is it Thunderbolts*, or New Avengers? I’m not sure it really matters for now. The test of time will determine how people refer to this movie in years to come. If fans start referring to it as New Avengers, then the name will stick. However, there are now countless media outlets on the web with Thunderbolts* all over them. Unless these outlets go back an edit all their stories to say New Avengers (I’m not doing it) then it’s online presence will still be mostly the former name.

RELATED: What to Watch This Weekend – Thunderbolts*

My take? This is a way for Marvel to generate 2nd week interest in a new Avengers film, for those who stopped paying attention to MCU films. Artistically however, I think the name Thunderbolts* will be how the film is known in years to come. 

It may be a smart ploy by Marvel. Casuals may well decide to go see a film called New Avengers over one called Thunderbolts*. I imagine the name Thunderbolts name doesn’t mean much to those not familiar with Marvel comics. 

What do you think as the Thunderbolts* marketing is being switched to New Avengers by Marvel/Disney.? Thoughts below as always. 

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