The Debrief | H&M’s AI Models and the Future of Fashion Marketing

Technology correspondent Marc Bain and marketing correspondent Haley Crawford explore the divisive reaction to H&M’s introduction of AI-generated models, and what the growing use of this technology means for the future of fashion marketing.

Apr 1, 2025 - 17:30
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The Debrief | H&M’s AI Models and the Future of Fashion Marketing
Technology correspondent Marc Bain and marketing correspondent Haley Crawford explore the divisive reaction to H&M’s introduction of AI-generated models, and what the growing use of this technology means for the future of fashion marketing.