Co&existence: the OTA&led Defence Against an AI Takeover

It’s no secret that the AI revolution has arrived, and the online hotel distribution sector has already adapted to the first ripple effects. But OpenAI’s Operator, launched earlier this year, revived concerns about the lifespan of long&standing industry players in the wake of new technologies. The AI agent not only reads data, but can also interact with a browser.

Apr 2, 2025 - 14:29
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Co&existence: the OTA&led Defence Against an AI Takeover
It’s no secret that the AI revolution has arrived, and the online hotel distribution sector has already adapted to the first ripple effects. But OpenAI’s Operator, launched earlier this year, revived concerns about the lifespan of long&standing industry players in the wake of new technologies. The AI agent not only reads data, but can also interact with a browser.