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The Logic Behind Chanel’s Boat Race Deal
The French luxury giant’s sponsorship of the annual Oxford-Cambridge Boat Race is more about brand storytelling than reach. ‘You are talking about the ultimate level of sport with the purest values,’ said Chanel’s president of watches and jewellery Frédéric Grangié.
The French luxury giant’s sponsorship of the annual Oxford-Cambridge Boat Race is more about brand storytelling than reach. ‘You are talking about the ultimate level of sport with the purest values,’ said Chanel’s president of watches and jewellery Frédéric Grangié.
