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Tapping into the Potential of Sports Tourism: A Look at Global Trends and Opportunities
A new study by Expedia reveals that sports tourism, where fans travel for sporting events, accounts for 10% of global tourism spending and is growing rapidly. The study surveyed 2,000 sports travelers and provided insights into trends and behaviors that brands can use to better connect with this demographic.
A new study by Expedia reveals that sports tourism, where fans travel for sporting events, accounts for 10% of global tourism spending and is growing rapidly. The study surveyed 2,000 sports travelers and provided insights into trends and behaviors that brands can use to better connect with this demographic.
