Preview Your Digital Lenses for Your VFX With Zeiss’ New One-Click Virtual Lens Tech
While Zeiss might be best known for its glass quality and rich lens development history, the company is also making some bold new steps into the future of VFX and digital lens technology as well. Debuting at FMX in Stuttgart, Germany, Zeiss has unveiled its new one-click virtual lens tech, which aims to provide real lens behavior for digital content VFX artists and cinematographers to preview the characteristics and how a digital lens will look in VFX and other compositing workflows.This is fun, future-forward stuff by Zeiss that we’re all here for. So let’s check out what we know so far about this new one-click virtual lens tech from Zeiss.Zeiss One-Click Virtual Lens TechDeveloped for 2D compositing in “The Foundry Nuke” as part of the Zeiss CinCraft ecosystem, this new Zeiss virtual lens technology aims to elevate VFX with physically based lens effects. From the official announcement on the Zeiss website, the company promises a world where visual effects artists have the chance to pick a certain lens “off the shelf” to apply its lens look digitally. As a one-click technology, users will be able to reach their creative visions faster. The technology offers physically based digital lenses with a high-fidelity standard that are able to capture the visual essence of real lenses with unmatched precision. The goal is to say goodbye to time-consuming lens look replication and hello to physically correct lens effects that truly stand out. Users can experience this new way of working with lenses from the first view through the real lens to the final image on the big screen. It does appear that Zeiss is going to be able to leverage its unique heritage in optics to offer an innovative approach for artists enhancing VFX projects, tackling the time-consuming hurdles of achieving physically correct and cinematically aesthetic lens behavior. The focus lies on reshaping the way visual effects and compositing artists work with lenses. Price and AvailabilityThrough a library solution approach, Zeiss plans to provide access to digital lenses that bring accurate and predictable lens behavior of real lenses to the digital world of 2D compositing, giving artists the possibility to choose from a digital shelf, just like the DP does at a camera rental. Zeiss also shares that the technology will not be restricted to just Zeiss lenses, instead, users will be able to freely create any lens looks as well as top them off with add-ons to enhance their depth data. No word yet on what this technology will cost, or more complete details on how it could work for your workflows. But for now, Ziess is planning to release the technology in closed beta and with select testers before sharing more about its future. So stay tuned!


While Zeiss might be best known for its glass quality and rich lens development history, the company is also making some bold new steps into the future of VFX and digital lens technology as well. Debuting at FMX in Stuttgart, Germany, Zeiss has unveiled its new one-click virtual lens tech, which aims to provide real lens behavior for digital content VFX artists and cinematographers to preview the characteristics and how a digital lens will look in VFX and other compositing workflows.
This is fun, future-forward stuff by Zeiss that we’re all here for. So let’s check out what we know so far about this new one-click virtual lens tech from Zeiss.
Zeiss One-Click Virtual Lens Tech

Developed for 2D compositing in “The Foundry Nuke” as part of the Zeiss CinCraft ecosystem, this new Zeiss virtual lens technology aims to elevate VFX with physically based lens effects.
From the official announcement on the Zeiss website, the company promises a world where visual effects artists have the chance to pick a certain lens “off the shelf” to apply its lens look digitally. As a one-click technology, users will be able to reach their creative visions faster.
The technology offers physically based digital lenses with a high-fidelity standard that are able to capture the visual essence of real lenses with unmatched precision. The goal is to say goodbye to time-consuming lens look replication and hello to physically correct lens effects that truly stand out. Users can experience this new way of working with lenses from the first view through the real lens to the final image on the big screen.
It does appear that Zeiss is going to be able to leverage its unique heritage in optics to offer an innovative approach for artists enhancing VFX projects, tackling the time-consuming hurdles of achieving physically correct and cinematically aesthetic lens behavior. The focus lies on reshaping the way visual effects and compositing artists work with lenses.
Price and Availability
Through a library solution approach, Zeiss plans to provide access to digital lenses that bring accurate and predictable lens behavior of real lenses to the digital world of 2D compositing, giving artists the possibility to choose from a digital shelf, just like the DP does at a camera rental.
Zeiss also shares that the technology will not be restricted to just Zeiss lenses, instead, users will be able to freely create any lens looks as well as top them off with add-ons to enhance their depth data.
No word yet on what this technology will cost, or more complete details on how it could work for your workflows. But for now, Ziess is planning to release the technology in closed beta and with select testers before sharing more about its future. So stay tuned!