Pleasant Holidays adds James Kareka as its new Vice President of Trade Brands

Pleasant Holidays appoints James Kareka as VP of Trade Brands to strengthen brand alignment and support travel advisor-focused strategic initiatives. The article Pleasant Holidays adds James Kareka as its new Vice President of Trade Brands first appeared in TravelDailyNews International.

Apr 14, 2025 - 06:10
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Pleasant Holidays adds James Kareka as its new Vice President of Trade Brands
Pleasant Holidays

WESTLAKE VILLAGE, CA – Pleasant Holidays has named James Kareka to the position of Vice President of Trade Brands to take on a crucial role in the company’s strategic initiatives as it realigns its brands to offer exceptional and efficient service to the travel advisor community.

“We are thrilled to welcome James and his deep industry knowledge to the Pleasant Holidays team,” said David Hu, President and CEO. “His skills and experience will be indispensable as we redefine Pleasant Holidays and its brands to better align with the needs of the travel advisor community.”

With 30 years of experience in the travel and hospitality industry, Kareka has built a distinguished career of sales leadership spanning corporate travel, luxury leisure travel, wholesale distribution and hospitality management.

Most recently, he was the Senior Director of Sales for a major tour operator and Director of Sales, National Accounts for a luxury tour operator. He began his career in corporate travel before overseeing sales and operations for a Virtuoso agency in San Francisco. His expertise extends to hospitality, through a role as Director of Sales for The Kahala Hotel & Resort.

Originally from Pacific Grove, Calif., Kareka now resides in Seattle, where he enjoys exploring nature, whether hiking or simply taking in the Pacific Northwest’s stunning landscapes. He also has a deep appreciation for culinary arts and loves bringing these two passions together – seeking out fresh, local ingredients to create memorable meals inspired by his travels.

Founded in 1959, Pleasant Holidays is one of the largest tour operators in the United States offering vacation packages, flights, hotels, cruises, car rentals, travel protection and related travel services to the world’s most popular destinations, including Africa, Asia, Australia, Canada, Caribbean, Central & South America, Europe, Hawaii, Mexico, Middle East, New Zealand, South Pacific (Cook Islands, Fiji and Tahiti), United States and cruise vacations worldwide. The Company’s portfolio of travel brands includes Pleasant Holidays, Journese, Pleasant Activities and Air By Pleasant. Pleasant Holidays is headquartered in Westlake Village, Calif. near Los Angeles with regional offices in San Diego and Honolulu and a dedicated team of more than 400 employees.

The article Pleasant Holidays adds James Kareka as its new Vice President of Trade Brands first appeared in TravelDailyNews International.