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Emma Hardie launches with Aelia Duty Free at Belfast International
The listing follows the brand’s recent entry at the London Luton Airport Aelia Duty Free store, underscoring its momentum in the channel and continued partnership with Lagardère.
NORTHERN IRELAND. British skincare brand Emma Hardie has secured a listing in Lagardère Travel Retail’s Aelia Duty Free store at Belfast International Airport.
The assortment includes the brand’s hero product, the Moringa Cleansing Balm, alongside travel essentials such as Protect & Prime SPF30, Plump & Glow Hydrating Facial Mist and Midas Touch Revitalising Cream.
Notably, Emma Hardie is the first brand to be featured in Aelia Duty Free’s newly launched in-store Beauty Bar. This dedicated space offers express skincare consultations with a Brand Expert, who introduces the brand’s natural, results-driven formulations in a sensorial and educational way.
“We are thrilled to be the first brand to take over the Beauty Bar in Aelia Duty Free’s new store at Belfast International Airport,” commented Emma Hardie Head of Travel Retail and International Sales Jasleen Babraha.
“This milestone reflects not only Emma Hardie’s continued success in travel retail but also the strong partnership we have built with Lagardère Travel Retail. Following our achievements in Aelia Duty Free in Luton Airport, we are excited to offer travellers an exclusive skincare experience in this innovative retail space.”
Established in 2009 and rooted in its signature Lift & Sculpt Facial, Emma Hardie is known for its focus on natural, cruelty-free ingredients and holistic skincare solutions. 
