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David Guetta Turbocharges New Porsche Campaign with Future Rave Soundtrack
In a brand new look at its latest electric vehicles, Porsche touches down in Dubai for a cinematic campaign produced alongside acclaimed DJ David Guetta.Transporting viewers both sonically and visually, the “Speed of Light” campaign introduces a hyper-futuristic world through an opening sequence soundtracked by David Guetta’s iconic “Titanium” anthem. One of his most recognizable tracks to date, the featured Future Rave remix features an electronic organ symphony and an ongoing thumping rhythm which leads into a striking laser show spotlighting the Porsche Macan Turbo and Taycan Turbo GT with Weissach package. Following their grand reveal last year, the visuals continue to showcase the cars’ high-powered performance as they are seen drifting in tandem through Mohammed Bin Rashid Al Maktoum Solar Park. With its skyscraping solar tower, the striking location – set to power two million homes by 2030 – connects the dots between the cars’ electric capabilities and the wider campaign, showcasing the many possibilities of electric power. Alongside the main film, Porsche also releases a trio of behind-the-scenes episodes to show the making of the campaign including the involvement of David Guetta. “I love this combination of tradition and looking forward to the future,” he says in one clip. “I feel like that remix fits the cars. It’s super modern but at the same time a classic song.”Watch the full “Speed of Light” film in the gallery above, and be sure to check out the behind-the-scenes footage on Porsche’s YouTube channel. To find out more, head to the brand’s website now, or check out its dedicated Porsche Taycan and Macan pages.Read more at Hypebeast
In a brand new look at its latest electric vehicles, Porsche touches down in Dubai for a cinematic campaign produced alongside acclaimed DJ David Guetta.
Transporting viewers both sonically and visually, the “Speed of Light” campaign introduces a hyper-futuristic world through an opening sequence soundtracked by David Guetta’s iconic “Titanium” anthem. One of his most recognizable tracks to date, the featured Future Rave remix features an electronic organ symphony and an ongoing thumping rhythm which leads into a striking laser show spotlighting the Porsche Macan Turbo and Taycan Turbo GT with Weissach package.
Following their grand reveal last year, the visuals continue to showcase the cars’ high-powered performance as they are seen drifting in tandem through Mohammed Bin Rashid Al Maktoum Solar Park. With its skyscraping solar tower, the striking location – set to power two million homes by 2030 – connects the dots between the cars’ electric capabilities and the wider campaign, showcasing the many possibilities of electric power.
Alongside the main film, Porsche also releases a trio of behind-the-scenes episodes to show the making of the campaign including the involvement of David Guetta. “I love this combination of tradition and looking forward to the future,” he says in one clip. “I feel like that remix fits the cars. It’s super modern but at the same time a classic song.”
Watch the full “Speed of Light” film in the gallery above, and be sure to check out the behind-the-scenes footage on Porsche’s YouTube channel.
To find out more, head to the brand’s website now, or check out its dedicated Porsche Taycan and Macan pages.
