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David Fincher-Directed Xbox Ad Sees a Rat Rekindle His Humanity Through The Joy of Gaming
Xbox released a new commerical titled “Wake Up” and it was directed by David Fincher and Romain Chassaing. It comes with the tagline, “Wake up the human side.”The ad is described as “a wonderfully off-beat fairy tale” and it centers on a rat titled Horatio, who rekindles his humanity through the joy of gaming. “We follow Horatio through a day in the rat race: a packed commute, the drudgery of the office, a rushed lunch at his desk. The mundanity is interrupted by glimpses of mysterious gamers—the only humans we see amongst the rats. “After a long day, Horatio powers on his Xbox on his Samsung OLED TV and connects with his friends. A much-needed dose of fun transforms him into the human he always was.”This is a great little Xbox add that I think you’ll enjoy.
Xbox released a new commerical titled “Wake Up” and it was directed by David Fincher and Romain Chassaing. It comes with the tagline, “Wake up the human side.”
The ad is described as “a wonderfully off-beat fairy tale” and it centers on a rat titled Horatio, who rekindles his humanity through the joy of gaming.
“We follow Horatio through a day in the rat race: a packed commute, the drudgery of the office, a rushed lunch at his desk. The mundanity is interrupted by glimpses of mysterious gamers—the only humans we see amongst the rats.
“After a long day, Horatio powers on his Xbox on his Samsung OLED TV and connects with his friends. A much-needed dose of fun transforms him into the human he always was.”
This is a great little Xbox add that I think you’ll enjoy.
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