Can a Chef Build a Hotel Brand? José Andrés Thinks So

José Andrés Group is betting that full control of hotel dining and design can turn culinary branding into a profitable hotel business.

May 10, 2025 - 14:15
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Can a Chef Build a Hotel Brand? José Andrés Thinks So
Skift Take: José Andrés Group is betting that full control of hotel dining and design can turn culinary branding into a profitable hotel business.

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