Can Cowboy Fever Make Bull Riding the Next UFC?

Pro bull riding has a new foothold—and record numbers of fans—suggesting that our latest flirtation with Western Americana has entered a phase of mainstream appeal. Can cowboy fever help bull riding become the next UFC?

Apr 3, 2025 - 13:28
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Can Cowboy Fever Make Bull Riding the Next UFC?
Pro bull riding has a new foothold—and record numbers of fans—suggesting that our latest flirtation with Western Americana has entered a phase of mainstream appeal. Can cowboy fever help bull riding become the next UFC?