“The Electric State” Debuts To Soft Viewership

Netflix launched its $320 million-budgeted sci-fi feature “The Electric State” on Friday last week to what looks to be soft viewership numbers.

The Millie Bobby Brown and Chris Pratt-led film, directed by Joe and Anthony Russo, landed the worst critical reviews of the year so far for any theatrical or streaming release going by Metacritic. Audience scores are better, but still just mildly positive.

According to What’s On Netflix, the movie debuted #1 in the English movies charts and featured in the weekly charts of all 93 countries charted. However, the actual watching is where things get interesting.

They report that the title scored 53.80 million hours watched in its first week. Divided by runtime, that works out to 25.20 million views.

To put that in comparison to other Netflix launches, it’s just ahead of Zack Snyder’s first “Rebel Moon” film at 23.9 million, but behind much more cost-effective titles like Jeremy Saulnier’s acclaimed “Rebel Ridge” (31.2m), the J-Lo lead sci-fi film “Atlas” (28.2m) and the Nicole Kidman/Zac Efron comedy “A Family Affair” (26.8m).

The film debut exactly one third of Netflix’s biggest first week launch to date with “Red Notice” (75.6m) and was decidedly behind more recent action hits like “Back in Action” (46.8m) and “Carry On” (42m).

The streamer has multiple original films on the way including Gareth Evans’ “Havoc,” “Fear Street: Prom Queen,” the sequel to pandemic hit “The Old Guard,” and the very long awaited “Happy Gilmore 2”.

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