TFE Hotels reveals a new look for the Adina Town Hall in Sydney

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TFE Hotels officially reopened Adina Town Hall, introducing a refined, apartment-style accommodation experience in the heart of the CBD.

The property’s refurbishment is part of TFE Hotels’ ongoing revitalisation of first-generation properties under the Adina brand.

Designed by Bates Smart, the newly refurbished 144-room Adina Town Hall blends timeless elegance with contemporary comfort, offering business and leisure travellers a stylish and spacious retreat just moments from Sydney’s top attractions.

According to Brenton Smith, interior design director for Bates Smart: “We wanted the rooms at Adina Town Hall to feel like a home away from home. In the layouts, we opted for simple solutions that are attractive, like removing walls and joinery and adding portals to create height and visual focal points.”

Warmth and elegance all at once

Smith pointed out the use of soft high-quality materials, an element that evokes the warmth of an upmarket apartment. 

He said: “Less is definitely more with these designs, and the result is a space that exudes elegance and makes guests feel at home.”

Adina Town Hall’s lobby design mirrors this approach, creating a welcoming arrival experience with a lounge-style setting. 

Strong focal points, curved furniture, and bespoke joinery soften the geometry, making the space feel inviting, Smith explains.

Positive feedback

The comforting aspect of the overall design is a fact not lost on Adina’s first guest arrivals, as TFE Hotels’ regional general manager Emma Soutter noted how early feedback has been overwhelmingly positive.
Soutter said: “The kitchen is the heart of the home, and Bates Smart has designed spaces where guests can entertain, relax, and feel at ease, whether in their apartment or in the hotel’s lobby lounge. It’s an approach that is really resonating with our guests.”

The reimagined Adina Town Hall joins a new wave of elevated Adina properties, including Adina Pentridge Melbourne and Adina Geneva, as well as recent refurbishments in Melbourne on Flinders and Chippendale in Sydney. 

More first-generation Adinas, including Adina Darling Harbour, are set to be refurbished in the coming months.

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