Sabrina Carpenter fragrance line debuts in Mexico and Caribbean travel retail with Tairo Group

Luxury, beauty and consumer goods distributor Tairo Group and omni-channel beauty company Scent Beauty have rolled out the Sabrina Carpenter fragrance collection in Mexico and Caribbean travel retail.

This strategic expansion seeks to deliver the singer-songwriter’s exclusive fragrances to her global fanbase.

Sabrina Carpenter has built a notable career spanning music, acting and fashion. Her growing influence is marked by gold-certified singles, packed tours, and key roles in film and television.

She was recently recognised on Forbes’ ‘30 Under 30’ list and is set to headline major European venues this year.

Tairo Group reported strong market growth since the launch, with high-impact brand experiences in key retail locations, strategic ambassador training during peak sales and expanded distribution to over 200 stores across the region.

The launch was highlighted by a strategic digital and social media push, with retail partners sharing engaging content. The campaign has already reached over 25,000 consumers, maximising the brand’s visibility.