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Publicis Media Strikes Pacts to Buy Ad Positions in Women’s Sports for Clients
Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on Tuesday unveiled the launch of Women’s Sports Connect, a new offering made via its Publicis Sports agency that uses agreements to buy certain types of ad inventory as well as the funding of original content […]
Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on Tuesday unveiled the launch of Women’s Sports Connect, a new offering made via its Publicis Sports agency that uses agreements to buy certain types of ad inventory as well as the funding of original content […]
