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Later Easter to spark ‘astonishing’ tourism boost for secondary cities
New data reveals occupancy rates up for holiday lets across Europe this Easter. Rates are coming down from a high in major cities like Paris and Brussels; Prices have increased most in Vienna, Milan, and Nice. The article Later Easter to spark ‘astonishing’ tourism boost for secondary cities first appeared in TravelDailyNews International.
LONDON – Travellers will flock to European cities beyond the usual hotspots for a sun-soaked Easter as this year’s later holiday sparks a shift in travel trends, according to data from PriceLabs.
PriceLabs looked at top destinations around Europe for Easter travel, finding that occupancy rates for the long weekend are up across all destinations compared to the same time in advance of Easter last year. It means more guests are booking short-term rentals than last year, promising a welcome boost in many economies from tourism after a slow winter.
But some of Europe’s secondary cities are braced for a “particularly astonishing” rise in tourist numbers, according to the data, as warmer weather during 2025’s later Easter makes typically cooler cities more appealing to holidaymakers.
Occupancy has risen the most in Dublin (up 10 percentage points from 31% to 41%), Colmar (also up from 35% to 45%), and Milan (7 points from 28% to 35%), while even the city with the slowest growth, Rome, has seen a 2-point increase from 49% to 51%, alongside Edinburgh (47% to 49%).
PriceLabs notes that more Northerly cities like Dublin may be seeing the benefit of Easter pushing back to mid-April rather than the end of March as in 2024, as the weather should be more favourable.
Occupancy is currently highest in Seville (57%) and Prague (53%), followed by Vienna and Rome (both 51%), but there are still plenty of vacancies in Brittany (27%) and Milan (35%), which could be popular choices for guests looking for a last-minute deal.
Where to look for an affordable Easter break
In terms of prices, average rates are higher than last year in all but three cities (Paris -4%, Bordeaux -2%, and Brussels -1%). Paris is seeing a tough comedown after the high of last year’s Olympics, while guests looking for cultural city breaks seem to be favouring Vienna, where rates have increased the most (+14%), followed by Milan (+12%) and Nice (+11%) as guests perhaps look for better weather than rainy Brussels.
The cheapest of the destinations PriceLabs looked into is Brittany. The Northern French region offers beautiful beaches and great food with rentals costing just 97 euros per night on average, unchanged from last year. The next most affordable spots were Bordeaux at 118 euros, Brussels at 123 euros and Colmar, famous for its fairytale houses and colourful Easter markets, at 124 euros.
On the other end of the spectrum, the most expensive cities are London, where a rental for Easter costs on average 407 euros (£342) per night, followed by Paris at 328 euros and Rome at 280 euros. Those looking for a more affordable break would do best to consider alternative cities to capitals, like Edinburgh instead of London, Bordeaux instead of Paris, or Milan instead of Rome.
Occupancy rate and average daily rate for Easter 2024 and 2025 in selected cities
Richie Khandelwal, President and Co-Founder of PriceLabs said: “Short-term rental prices are constantly fluctuating, especially as more and more managers and hosts embrace dynamic pricing. Guests looking for a good deal should keep a close eye on their preferred properties, and those willing to wait can catch great last-minute deals.
“However, pay attention to how far in advance the properties you like get booked up for other dates, as you might be too late. If you really want the perfect property, it’s better to book a little further in advance and not risk other guests swooping in.
“What is particularly astonishing is the enormous impact anticipated warmer weather is set to have on travel trends, with more tourists apparently choosing typically cooler destinations.
“For a better deal, consider booking secondary cities over traditional hotspots, and if you have the flexibility, travel outside of the most popular dates. Even if you’re restricted by school holidays, simply travelling on weekdays rather than weekends can bring prices down.”
The article Later Easter to spark ‘astonishing’ tourism boost for secondary cities first appeared in TravelDailyNews International.
