Brown-Forman names Anton Skobelev as Commercial Director, Global Travel Retail

Skobelev brings over 20 years’ sales and commercial experience from the beer and consumer packaged goods industry to the Jack Daniel’s brand owner, his employer for the past four years.

Mar 6, 2025 - 15:08

Brown-Forman names Anton Skobelev as Commercial Director, Global Travel Retail

Brown-Forman Corporation, brand owner of Jack Daniel’s, Woodford Reserve, Herradura tequila and other premium spirits*, has appointed Anton Skobelev as Commercial Director, Global Travel Retail.

He will report to VP, Managing Director, EurAsia, India, Middle-East and Global Travel Retail Matthew Hodges.

**Anton Skobelev has held senior roles for Brown-Forman Corporation across the past four years and now takes the lead commercial responsibility for the global travel retail channel**

Skobelev joined Brown-Forman in 2021 as Sales Director, Russia. The following year he became General Manager, Ready-to-Drink, USA and Canada, based in Louisville, Kentucky.

He brings over 20 years’ sales and commercial experience from the beer and consumer packaged goods industry, having worked at Grolsch, SABMiller, ABInbev Efes and Mondelez International earlier in his career.

For his new role, Skobelev will relocate to Amsterdam, home of the company’s regional headquarters for Europe, Africa and Asia Pacific.

Hodges commented: “We are delighted to welcome Anton to our Global Travel Retail business and team. He brings a powerful combination of sharp business acumen and people-focused leadership to this role. His in-depth commercial experience and knowledge will position him well to further our GTR growth.”

*Other brands in the Brown-Forman stable include el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane and Coopers’ Craft.