Behind the Rise of the ‘It’ Sweatshirt

Brands like Parke and The Bar have turned a relatively ordinary item into a must-have for thousands of Gen-Z customers, building hype with limited drops and careful product design.

Mar 17, 2025 - 07:00
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Behind the Rise of the ‘It’ Sweatshirt
Brands like Parke and The Bar have turned a relatively ordinary item into a must-have for thousands of Gen-Z customers, building hype with limited drops and careful product design.