Tyla Takes Home Impact Award as Griff Stuns on Red Carpet in Custom Bose Earbuds at Billboard Women in Music

At this year’s Billboard Women in Music event, the Impact Award was presented by Bose, with music star Tyla as the recipient. The South African singer and songwriter was honored for her profound influence on the music industry, particularly for her role in spreading amapiano to global audiences.

The “Water” singer’s recognition at the event followed the footsteps of previous Impact Award honorees such as Solange Knowles, Alicia Keys, Jessie Reyez, H.E.R., Becky G and Young Miko.

When accepting the award, she said, “In life, we all have a chance to pour into one another, whether it be something you say, a performance, a dance move — literally anything. We all have that chance, and you never know what might ignite in somebody and what that person will pass on to another.”

During the ceremony, Tyla also wowed the crowd with a live performance of her hit single “Push 2 Start.” The track has seen massive success, having topped the Billboard U.S. Afrobeats Songs chart for an impressive 14 weeks. It also reached No. 2 on the World Digital Song Sales chart, further solidifying her position as one of the most exciting emerging artists in the international music scene.

In addition to Tyla’s celebration, the event also saw singer-songwriter Griff catch the attention of attendees as she wore a custom pair of Bose Ultra Open Earbuds designed by renowned jeweler Maggi Simpkins. Last year, Simpkins crafted a similar pair for Kenzie Ziegler, and this year, Griff’s earbuds were created with 14k solid yellow gold and a mix of natural and lab-grown diamonds totaling 2.18 carats. These pieces reflected the unique artistry of both Simpkins and Bose’s commitment to blending technology with style.

Griff took a moment on the red carpet to speak with Billboard News’ Rania Aniftos and social media personality Jazzy about her music and the custom earbuds, shedding light on her career and the creative process behind her sound.

As Tyla and Griff continue to make their mark on the industry, this year’s Billboard Women in Music ceremony highlighted the ever-growing influence of young female artists, the continued rise of amapiano, and the way music continues to serve as a vehicle for change and connection across the globe.