The Skimm, Millenial Women Media Brand, Acquired by Ziff Davis

TheSkimm, the millennial women-focused digital media company that started as a daily newsletter in 2012 before growing into a small digital media empire, has been acquired by Ziff Davis’ Everyday Health Group.

Founded by Danielle Weisberg and Carly Zakin, The Skimm currently has approximately 5 million subscribers across its various email products. The company, which now publishes multiple newsletters and podcasts and sells consumer products, has raised $28.4 million since launch. The company does not make yearly financial numbers public but according to Axios, in 2019 TheSkimm brought in $20 million.

The co-founders will remain with theSkimm, but financial terms of the deal were not disclosed. The brand has had notable entertainment investors, including Shonda Rhimes, Tyra Banks and Willow Bay, as well as Goldman Sachs and Google Ventures.

“Joining Everyday Health presents an extraordinary opportunity for us to enrich our audience with even more comprehensive and in-depth information,” Danielle Weisberg and Carly Zakin, co-founders of theSkimm, said in a press release Wednesday. “Leveraging their extensive resources and expertise in the health and wellness space will allow us to better serve and empower the millennial women who rely on theSkimm. We’re thrilled to join forces and see the impact we can achieve together.”

“The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format,” Executive Vice President and General Manager of Everyday Health Consumer Nan Forte said. “We’re excited to serve and further satiate the voracious appetite of theSkimm audience for trusted tips and insider information at this fast-growing intersection of women’s wellness-based content, community and commerce.”

TheSkimm’s newsletters have expanded, including the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life, Skimm Well, B2B marketer’s newsletter The SKM Report in addition to the “9 to 5ish with theSkimm” and “WellPlayed” podcasts.

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