“Sun in a glass” – Jägermeister turns travel retail orange with launch of latest line extension

The brand owner is celebrating the launch with a makeover of The Moodie Davitt Report desktop homepage along with an elegantly curated treatment of the mobile website.

Apr 6, 2025 - 12:17

“Sun in a glass” – Jägermeister turns travel retail orange with launch of latest line extension

Mast Jägermeister has unveiled its latest creation, ice-cold shot Jägermeister Orange, which is available in travel retail from this month. The brand owner is celebrating the launch with a makeover of The Moodie Davitt Report desktop homepage along with an elegantly curated treatment of the mobile website.

Jägermeister Orange is now available at major airports in Europe and Asia Pacific, plus Brazil.

From June, Mast-Jägermeister will bring Jägermeister Orange to life with bright and bold activations at key international airports, in collaboration with travel retail partners.

**Jägermeister Orange: “A new chapter in the company’s history”**

With an alcohol content of 33% ABV, Jägermeister Orange combines the smooth and fruity taste associated with oranges and mandarins with a fine herbal note and subtle bitterness. It is targeted at young adult consumers looking for new taste experiences and innovative brands.

With the recognisable Jägermeister bottle, clear glass and bright liquid, Jägermeister Orange offers a new taste and a striking look and feel, said the company.

“Jägermeister Orange is sun in a glass – a delicious and vibrant shot,” said Mast Jägermeister Vice-President Global Travel Retail Tobias Witte.

“This launch represents a new chapter in the company’s history and shows a lighter side of the iconic brand and creates both curiosity and excitement.”

Jägermeister Orange, a smooth and fruity spirit, contains a piece of the original Jägermeister essence. The base substance, crafted from 56 herbs, blossoms, roots, and fruits, is blended with a high-quality orange oil from Sicilian orange and mandarin peels to create its full-bodied aroma.

Jägermeister Orange ingredients are sustainably sourced and processed to preserve quality.

Following a pilot in the Czech Republic and Slovakia, Jägermeister Orange is now rolling out into other domestic markets, including Germany, Austria, Croatia, Hungary, Slovenia, South Africa, Turkey and Norway, as well as travel retail.