Studios Are Making YouTube Pay Them For The Pervasive AI Movie Trailers On The Site

I'm willing to admit I've been tricked a few times. I go onto YouTube, excited to watch a trailer for a new movie. It could be Superman or One Battle After Another, but when I click on a video, I'm not shown the trailer, but some gimmicky fan video made by AI. Every time this happens to me, I am pissed. I'm pissed because I didn't get what I wanted, I'm pissed because I watched some slop, and I'm pissed because it screws up my algorithm. If I was a movie studio, I'd be even more mad because the clicks my product should have gotten are wasted on a cheap fake. And because they're using AI to mess with my copyrighted materials. Well, movie studios are mad about this. But instead of attacking the copyright, they're asking YouTube to pay them the ad revenue made from these AI views. So it's like they never lost any of these clicks in the first place. Now, I think it would be much better for society if they just sued these companies, mainly because this makes studios feel like they don't care about their own copyrights as long as it makes them some money. But I also understand that thousands, maybe more, people worldwide are making these trailers. A studio sending legalese to all of them might cost them millions of dollars. This is an opportunity to actually make money and to force a lace-like YouTube to stop the bleeding. Is this really a problem? Yeah. And the problem is growing. Deadline did an in-depth report on the subject and pulled a few of these fake trailers that have 50+ million views, which would pay the studios a pretty penny in ad dollars. Fake trailers have always existed, but AI now is blending reality in ways we have never anticipated before. And it's tricking a lot of people with its fake news. Studios have to come out to combat casting rumors, and people have been led astray or led social media campaigns saying they hate something that's not even real.For now, studios are taking a creative way to combat this, but I would not be surprised if they go after copyright on some of the bigger trailers moving forward especially if they come with negative reactions. Studios are still trying to figure out how to deal with AI. They know it could be a powerful tool to save them money, but I can't imagine they're happy it's being used right now to lose them money. We'll keep you updated as this story develops. Let me know what you think in the comments.

Mar 28, 2025 - 22:06

Studios Are Making YouTube Pay Them For The Pervasive AI Movie Trailers On The Site

I'm willing to admit I've been tricked a few times. I go onto YouTube, excited to watch a trailer for a new movie. It could be Superman or One Battle After Another, but when I click on a video, I'm not shown the trailer, but some gimmicky fan video made by AI.

Every time this happens to me, I am pissed. I'm pissed because I didn't get what I wanted, I'm pissed because I watched some slop, and I'm pissed because it screws up my algorithm.

If I was a movie studio, I'd be even more mad because the clicks my product should have gotten are wasted on a cheap fake. And because they're using AI to mess with my copyrighted materials.

Well, movie studios are mad about this. But instead of attacking the copyright, they're asking YouTube to pay them the ad revenue made from these AI views. So it's like they never lost any of these clicks in the first place.

Now, I think it would be much better for society if they just sued these companies, mainly because this makes studios feel like they don't care about their own copyrights as long as it makes them some money.

But I also understand that thousands, maybe more, people worldwide are making these trailers. A studio sending legalese to all of them might cost them millions of dollars. This is an opportunity to actually make money and to force a lace-like YouTube to stop the bleeding.

Is this really a problem? Yeah. And the problem is growing.

Deadline did an in-depth report on the subject and pulled a few of these fake trailers that have 50+ million views, which would pay the studios a pretty penny in ad dollars.

Fake trailers have always existed, but AI now is blending reality in ways we have never anticipated before. And it's tricking a lot of people with its fake news. Studios have to come out to combat casting rumors, and people have been led astray or led social media campaigns saying they hate something that's not even real.

For now, studios are taking a creative way to combat this, but I would not be surprised if they go after copyright on some of the bigger trailers moving forward especially if they come with negative reactions.

Studios are still trying to figure out how to deal with AI. They know it could be a powerful tool to save them money, but I can't imagine they're happy it's being used right now to lose them money.

We'll keep you updated as this story develops.

Let me know what you think in the comments.