Obsentum boosts travel retail presence with openings at Nice Côte d’Azur and Iasi International airports

Millenium Pro Design is celebrating the openings of its fragrance boutique brand at Nice Côte d’Azur Airport Terminal 1 and within its Best Value Duty Free shop at Iași International Airport Schengen Terminal.

Mar 4, 2025 - 10:31

Obsentum boosts travel retail presence with openings at Nice Côte d’Azur and Iasi International airports

**The Obsentum opening forms part of Nice Côte d’Azur Airport’s revamped commercial offering, enhancing its luxury retail selection {Images: Obsentum}**

FRANCE/ROMANIA. Romanian travel retailer Millenium Pro Design is celebrating the recent openings of its fragrance boutique Obsentum at Nice Côte d’Azur Airport Terminal 1 and within its Best Value Duty Free store at Iasi International Airport Schengen Terminal.

**Obsentum at Iasi International Airport features a walkthrough layout, optimising brand visibility and customer flow {Image: Obsentum Division Manager Ilona Orban’s LinkedIn page}**

The standalone concepts mark Obsentum’s growing presence in travel retail, reinforcing the luxury retailer’s commitment to diversifying its product offering across the channel.

As reported in June last year, the retailer launched an Obsentum boutique at Budapest Airport Terminal 2A, complementing the strong commercial offer at the Hungarian gateway.

**Adorned in a sleek black and gold palette, the Nice Côte d’Azur Airport Obsentum store interior captures the luxurious essence of its fragrance brands**

The new boutique at Nice Côte d’Azur Airport showcases an extensive selection of luxury perfumes from popular fragrance houses, including Amouage, Tiziana Terenzi, Casamorati, Xerjoff and Initio Parfums Privés.

This marks Millenium’s debut at the airport, with two other Obsentum shops set to open in each of the commercial and business aviation terminals.

The Iasi International Airport location features a mix of leading and niche fragrance brands, including Tom Ford, Jo Malone, Kilian Paris, Amouage, Xerjoff, Initio Parfums Privés and Montale.