Muscat Duty Free partners Sony to unveil first airport Gaming Experience Zone in GCC countries

The venture provides travellers with an immersive gaming environment, showcasing the latest PlayStation technology and accessories.

Located in Muscat Duty Free’s Electronics Store, the Gaming Experience Zone allows passengers to enjoy hands-on gaming sessions, explore new releases and access exclusive offers on Sony gaming products.

Muscat Duty Free noted the collaboration marks “a significant step in enhancing customer engagement, offering a unique blend of retail and entertainment at the airport”.

Muscat Duty Free CEO Renat Rozpravka commented, “We wanted to reimagine airport waiting time as part of the adventure – a joyful journey in itself. At Muscat Duty Free, our aim is always to go beyond traditional retail by creating meaningful experiences filled with surprise, delight and discovery.

“The introduction of the Sony PlayStation Gaming Zone is a vibrant reflection of that vision, an immersive space where travellers can unwind, play and enjoy every moment of their time with us.”

Muscat Duty Free Chief Commercial Officer Faiz Arshad Khan said, “We are thrilled to introduce the first-ever Gaming Experience Zone in Muscat in collaboration with Sony. This initiative aligns with our commitment to innovation and delivering world-class experiences to travellers.

“It’s not just about shopping – it’s about creating memorable moments at the airport.”

Muscat Duty Free noted Sony representatives also expressed excitement about the venture. The company said they highlighted the importance of bringing interactive gaming experiences to travel retail.